Ford Vietnam releases upbeat sales figures in March

The class-defining all-new Ford Ranger continued its run as segment leader in March with sales of 240 units, for a year-over-year increase of 153 per cent.

The all-new Ranger received another popularity boost in March after a leading Vietnamese online auto forum, Auto Fun, voted it Favorite Pickup Truck of 2013.

“The rugged and versatile Ford Ranger continues to attract Vietnamese customers with a balance of durability, comfort and fuel efficiency that is redefining the pickup segment,” said Ford Vietnam’s managing director Jesus Metelo Arias.

The Ford Transit remained Vietnam’s best-selling commercial van in March, with sales of 268 units tantamount to 185 per cent increase over March of last year. For the year to date, sales of the Transit are up 136 per cent compared with the same period last year.

“Demand for the Transit is driven by a customer need for reliable, high-quality commercial vehicles with an affordable price point. The Transit delivers on all fronts,” said Arias.

Sales of the new Ford Fiesta jumped 38 per cent from a year ago to 113 units.

The sporty Fiesta features Ford’s revolutionary 1.0-liter three-cylinder EcoBoost engine, which delivers the power of a much larger engine with low emissions and high fuel efficiency.

The new Fiesta also features Ford’s award-winning SYNC connectivity technology, which allows drivers to control their in-car entertainment systems using voice commands, while keeping their hands on the wheel and eyes on the road.

Sales of the Ford Everest family SUV were up 69 per cent compared to last year, with a total of 139 units sold. Ford also sold 57 units of the technology-packed all-new Ford Focus in March.

Ford’s overall market share was 7 per cent in March, up from 5.9 per cent during the same period last year. For the first three months of 2014, its market share has reached 8.1 per cent, up from 7.1 per cent a year earlier.

Ford Motor Company, a US-based global automotive industry leader, manufactures and distributes automobiles across six continents with about 181,000 employees and 65 plants worldwide.