Ford Vietnam churns out first EcoSport

Ford Vietnam launched its EcoSport production line in late June

Ford Vietnam is the fifth plant in the world to construct the vehicle, joining India, China, Brazil, and Thailand, reinforcing the strategic role of Vietnam in the region.

“The all-new EcoSport is the next proof point of our ongoing product-led transformation and aggressive growth plan for Vietnam,” said Jesus Metelo Arias, Ford Vietnam’s managing director. “Designed to break through the boundaries of today’s compact car and SUV segment, the all new EcoSport sets a completely new standard for design, technology and value for money.”

Built on Ford’s global B-segment chassis, the EcoSport is an alternative to a compact car with room for five adults and storage, but also versatility and smart connectivity that will appeal to lifestyle customers who are independent and love exploring the world around them. The all-new EcoSport’s high driving position, rugged capability, superior fuel economy and convenient features make it just the right vehicle for both city streets and mountain roads.

Powered by Ford’s global 1.5-litre Ti-VCT engine mated to Ford’s six-speed automatic transmission or five-speed manual, the EcoSport will be available at Ford showrooms nationwide starting in July.

Two weeks ago Ford Vietnam announced a record performance for May with overall retail sales rising 51 per cent against last May’s 932 units. This month was also the best-ever sales month for the Transit model, and also saw continued high demand for both the Ranger and Fiesta nameplates.

“We’re continuing to make significant progress on our One Ford plan, as strong sales across our lineup reflect the widening consumer appeal of the Ford brand in Vietnam for our segment-leading vehicles,” said Arias.

Ford also maintained its lead in the pickup truck segment in May, as the Ranger delivered retail sales that increased 130 per cent to 308 units. So far this year, total sales of the Ranger have jumped 164 per cent to 1,348 units.