AkzoNobel launches global chemicals start-up challenge

The challenge is part of an integrated approach to further deploy AkzoNobel’s innovation capability in support of its growth ambitions.

The company believes there is tremendous potential even in mature chemistries, and the challenge aims to tap into that as well as uncover new opportunities.

Imagine Chemistry, launched in conjunction with global professional services firm KPMG, aims to address a number of specific societal challenges as well as finding new sustainable opportunities for AkzoNobel businesses.

“Our world is made of molecules and we believe that chemistry, mastering the elements, is essential to making the world a better place,” explained Peter Nieuwenhuizen, RD&I director for AkzoNobel’s Specialty Chemicals business.

“To get there, we believe open innovation will be vital, seeking ideas both internally and externally to advance our technology and mutually gain from creative thinking. Imagine… with all of our knowledge of chemistry, we can work together to solve some of life’s biggest problems. It’s a great opportunity for everyone to get involved.”

Imagine Chemistry focuses on finding solutions within the following five areas: Revolutionizing plastics recycling; wastewater-free chemical sites; cellulose-based alternatives to synthetics; bio-based and biodegradable surfactants and thickeners; and bio-based sources of ethylene

In addition, there are “open challenges” for broad ideas in two further areas: Highly reactive chemistry and technology and sustainable alternatives to current technologies.

All challenges are business-driven and should go commercial in a 3-5 year time horizon.

A dedicated online challenge platform has been launched, operated by KPMG, where participants can submit their ideas and solutions. Anyone who registers will get feedback from AkzoNobel chemicals experts.

The challenge will give the winners the chance to see their ideas become a commercial reality.

“We will provide access to customers, investors, subject matter experts, mentorship and an accelerator programme, along with additional support. The collaboration could take on many forms: a joint development agreement, having AkzoNobel as a launch customer, organizing partnerships, or investing in your startup. Our ultimate goal is to innovate together,” Nieuwenhuizen added.

“Imagine Chemistry is just the latest example of the commitment of AkzoNobel to fostering innovation, and also to doing innovation differently,” he added.

It follows a recent decision by the company to participate in a €50 million collaborative venture capital fund, run by Icos Capital, that will focus on investing in early stage chemical and clean technology innovation start-ups, as well as plans to establish an Open Innovation Centre at the AkzoNobel Chemicals Research Facility in Deventer, the Netherlands.

“Vietnamese people do perform really well at natural science, and chemistry is a prominent field. As the government is increasingly investing in natural science education, chemistry-related majors have been rising strongly in Vietnam that attract thousands of young talents,” said David Teng, general director, AkzoNobel Paints Vietnam.

“I believe that Vietnam is a potential country for chemical talents to grow, and AkzoNobel – as a leading company with chemistry background, see itself to play an important role to contribute to the development of chemistry in Vietnam.”

In Vietnam, the Imagine Chemistry challenge is organised nationwide, opening an opportunity for students, researchers and especially for all those who have a huge passion for chemistry to turn their concepts into reality.