Zebra Technologies hosts summit in Danang

At the event, Zebra announced its strategic focus for the Vietnamese market, highlighting pivotal industry trends such as mobility, cloud computing, AI, digitalisation, the on-demand economy, and automation. As businesses accelerate their digital transformation efforts, Zebra’s solutions aim to boost efficiency, productivity, and real-time decision-making across diverse sectors.

Zebra’s 2025 strategy for Vietnam is anchored around three key pillars: an extensive network of partners, continued investment in Vietnam, and a comprehensive portfolio of Solutions.

The company opened its first service centre in Ho Chi Minh City in 2021, featuring skilled technicians trained to repair Zebra’s rugged mobile computers and wearables. In 2022, Zebra expanded the centre to meet rising demand for printers, adding support for desktop, mobile, label, and industrial printers. Collaborating with distributors like SMC and Elite Technology, Zebra has developed a diverse partner ecosystem in Vietnam.

Photo: P.V.

"Vietnam is a crucial market for us. Our experienced team and extensive certified partner network are dedicated to delivering industry-specific solutions to our customers," said Christanto Suryadarma, sales vice president for Southeast Asia, South Korea.

"We aim to support as many companies as possible operating in Vietnam, across sectors like manufacturing, retail, transportation, logistics, and healthcare, to overcome challenges and achieve digital transformation," he added.

Now offering a diverse portfolio that meets the unique needs of Vietnamese businesses, Zebra Technologies has shown it is dedicated to Vietnam and Southeast Asia. Through its PartnerConnect initiative, Zebra is strengthening its ties with its local partners here, investing in emerging talent and expanding services to support regional growth and digital transformation.

For more than 55 years, Zebra has empowered businesses, especially in manufacturing, retail, transportation, logistics, and healthcare, with cutting-edge solutions. Collaborating with over 10,000 partners in more than 176 countries, Zebra delivers tailored solutions to meet its customers’ unique needs.

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