Vietnamese businesses encouraged to build on strong online presence

November 06, 2014 | 09:43
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The value of strong online presence to businesses, particularly those small and medium in size (SMEs), was the main focus of a Verisign-sponsored seminar on brand building, development, and intellectual property in international trade, hosted by the Vietnam Chamber of Commerce and Industry in Hanoi on November 5. 

During the seminar, various experts shared trends and their experiences in creating e-identity and emphasised the benefits of having a branded domain name that is associated with the business’ online presence.

There are multiple domain extensions available but .com is one of the most widely recognised standards for businesses online, with 114.9 million domain names registered worldwide at the end of 2014’s third quarter.

Luong Thi Thanh Huong, managing director of Mat Bao Network in the north, said “International domains play and important role for online business, and .com is powered by Verisign – the operator of the largest domain name registry in the world. Verisign has proven industry-leading expertise in managing the .com infrastructure with 100 percent operational accuracy and stability for more than 15 years.”

“Enterprises that use .com domain names can benefit from this availability, reliability and stability,” Huong asserted.

In fact, a .com domain name can be purchased at only a fraction of a business’ overall set-up costs, but it can become the most valuable investment a business can make to enable customers to find its online “home” at any given time even as that enterprise looks to grow footprint at home and abroad.

With 100 percent operational stability for more than a decade, .com is highly recommended domain choice by global experts.

Mat Bao was founded in 2002, at the very first step of Vietnam’s Internet development.

Mat Bao started its business by creating websites and developing software ordered by customers. Today, the company has over 1,000 employees with its subsidiary companies such as Mat Bao Network, Mat Bao Media, BPO Mat Bao, and more.

By By Mai Thuy

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