Toyota Vietnam - “Moving people” with Vietnam Motorshow 2012

September 27, 2012 | 10:33
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Toyota Motor Vietnam (TMV) is introducing five models at Vietnam Motor Show 2012 in Hanoi’s Giang Vo Exhibition Centre.

They are the three most recent introduced models - the all new Camry 2012, Corolla Altis 2.0RS and Fortuner TRD, and two imported models - Toyota 86 and Yaris.

Coming to Vietnam Motorshow 2012 with the message “Moving people”, TMV said that the firm’s new models would be “moving people emotionally as well as physically”.

“Vietnam’s automobile market is developing so the cars are considered as not only personal property but also the key mean of transportation. Therefore, In order to make more people use cars, TMV always makes great efforts to provide high-quality products that are comfortable and safe transportation means to Vietnamese people. Besides, you can enjoy the car with family, friends and business so the good communication and family relationship also will be enhanced. We really expect to bring customers with the extreme feeling on wheel.”

“So Toyota’s mission is also targeting at the “Emotional” aspect of each product we provide. Therefore, for moving people emotionally, this year we have introduced the Toyota 86 - a gift of Passion with the expectation to strengthen the Fun-to-drive culture in Vietnam,” said Yoshihisa Maruta – TMV’s president said

Toyota 86: young and sporty - a gift of passion

With the development concept of “a rear-wheel-drive concept car with intuitive handling,” Toyota sought to create a compact rear-wheel drive sports car that drives according to the driver’s wishes and enables drivers to experience the pleasure of driving.

Thus, the Toyota 86 is born with the mission of creating a wonderfully responsive driver-focused sports car that would allow the everyday person to experience the joy and excitement of driving. With its cool looks and unbridled driving pleasure, this sports car would inspire greater passion for automobiles.

The all new Camry 2012:  a new generation luxury vehicle

With the slogan “The Class. The Camry”, the All New Camry 2012 is a new generation luxury vehicle with appeal founded on emotional and rational aspects, Camry 2012 is designed with modern styling & sporty appearance, sophisticated interior design with a strong sense of luxury, and superior handling.

Officially gone on sales at all TMV’s dealer network nationwide from August 14, 2012, the all new Camry 2012 has got the high evaluation from customers with more than 200 units delivered to customers within only one month, increases accumulated sales of Camry in Vietnam up to nearly 25,000 units, which accounts for 60 per cent of the market share of the medium high compact.

Corolla Altis 2.0RS: An impressive sport appearance to lovers of sporty style and specialty.

Officially appeared at all TMV’s dealer network nationwide from August 10, 2012, the Corolla Altis 2.0RS is expected to create a new look for Corolla Altis model toward successful young customers who prefer sporty style and personalities.

Fortuner TRD Sportivo: strong and sporty

Since the first launch in February 2009, Toyota Fortuner helped to warm up Vietnamese automobile market which was gloomy because of the economic crisis. With a new advanced design, Fortuner reflects a beautiful exterior with strong and powerful features, combining with the elegance and sportiness of a full-fledged SUV.

Fortuner features a truly modern interior with the advanced quality and elegance needed for an SUV. Harmonious combination of intrepidity and sophistication, sporty yet luxury, Fortuner is the result of advanced technology and tireless exertion of Toyota. Shining and fashionable interior with supple line, Fortuner is one of the good SUV vehicles for young people who love sporty car.

Newly introduced in Vietnam on March 2012 from the frame of SUV project, the new Fortuner is continued to upgrade to meet customer demand for a more convenient SUV that brings the most comfort-ability and affordability to our customers.

Yaris E - a young & stylish premium hatchback

With the name inspired from the goddess Charis in Greek mythology who symbolised for beauty and elegance, Yaris got its debut in 1999 as Toyota’s global strategic vehicle in European markets. Yaris has become a global phenomenon in Hatchback segment, successfully overwhelming in Europe, North America and Japan, which was marked by the award “European Car of the Year” in 2000. Having superficially impressive design, spacious interior space, powerful features and operation of fuel efficiency, Yaris was able to pass all other competitors to achieve impressive sales of nearly 6 million vehicles and presented in over 70 countries worldwide.

Yaris RS - New version with more comfortable & sporty design

Beside the current Yaris E, on August 8, 2012 TMV had introduced a new version of Yaris - Yaris RS, the successful combination between the practicality of interior space and the perfect beauty of exterior design, new Yaris RS aims to young customers who do care about not only the practicality and flexibility but also thirst for youthfulness, stylishness and personalities.

By Hoang Anh

vir.com.vn

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