Thai air conditioner arrives to Vietnam with bravado

On April 8, ADM Group Investment Joint Stock Company (ADM) and Saijo Denki signed an agreement to distribute smartphone-controllable air conditioners in Vietnam. Accordingly, 40,000 Saijo Denki-branded air conditioners will arrive to Vietnam on April 15.

Saijo Denki representative Thynyawat Chittiphailungsri commented that before setting foot in Vietnam, the company thoroughly researched the market. The company found Vietnamese people’s income on the rise. Besides, Vietnamese people seem to favour Thai products, making it a suitable time to popularise the Saijo Denki brand in the country.

“It is the first time that Saijo Denki’s products have been present in Vietnam, however, we have numerous advantages over Japanese as well as Korean products. Saijo Denki expects that its products will get a market share between 5 and 7 per cent in the first year and carry on to dominate in the upcoming years,” said Dao Tien Duong, ADM’s deputy general director.

According to Nguyen Ho Linh, director of AMD’s electronic branch, Saijo Denki is the only Thai brand that can compete with Japanese rivals. Besides, it is one of the few air conditioner brands licensed to export to Japan.

Saijo Denki is the first air conditioner controlled by smart phones using GPS Inverter, a combination of the global positioning system (GPS) and Intelligent Inverter application.

Besides, Saijo Denki’s products are equipped with a turbo technology that makes cooling 25 per cent faster and uses 40-80 per cent less electricity compared to general air conditioners. Furthermore, Saijo Denki’s products have a higher capacity than that of the average appliances in the same price bracket. For example, a Saijo Denki product worth VND11 million ($494.2) has a capacity of a 10,050 British thermal unit (BTU) instead of the 9,000 BTU comparable to other products at the same price.

Established in 1985, Saijo Denki specialises in manufacturing air conditioners and air purifiers. Its products are present in North America, South America, Eastern Europe, and Southeast Asia.