S.mart to strike back for local retailers

December 21, 2012 | 16:58
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C.T Group, one of largest property developers in Vietnam, is planning to open 20 supermarkets in the near future.

The supermarket chain will be named S.Mart and managed by R.H Group, a C.T Group member company which has 20 years retail industry experience.

A R.H Group representative said the plan would not only create more profits for enterprises, but also enhance the position of local retailers which is gradually being dominating by foreign ones such as Big C, Metro and Lotte that are expanding with a series of large-scale retail developments.

R.H Group would corporate with other domestic retailers to target mid-high income earners in Vietnam.

The first S.Mart supermarket is expected to be opened by the end of this month at No.240 Tran Binh Trong, in Ho Chi Minh City.

The 3,000 square metre supermarket will serve 20,000 different goods including fresh food, technology, cosmetic, household appliances and fashion. Especially, the building will also offer restaurants and services such as a spa and household appliance repairs.

By Thanh Thuy

vir.com.vn

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