Pasteur Street Craft Beer: fusing international expertise with local flavours

December 28, 2023 | 15:49
(0) user say
Crafted by Vietnamese artisans using exclusive recipes, Pasteur Street's beers grace nine taprooms across Hanoi and Ho Chi Minh City. Patrons revel in these taprooms, enjoying premium craft beer while immersing themselves amid contemporary interiors boasting unique creative characteristics.

Cu Dinh Kien, a regular at Pasteur Street's Phu My Hung Taproom, enjoys Jasmine IPA every weekend with his friends. This brew, an embodiment of home-brewed bitterness intertwined with the essence of jasmine, captivates the senses.

"For me and my colleagues, Jasmine IPA is a must. Its classic hoppy taste coupled with that unmistakable hint of jasmine, truly makes it stand out," Kien said.

Pasteur Street Craft Beer: fusing international expertise with local flavours
Jasmine IPA, the first product of Pasteur Street Craft Beer in Vietnam, has consistently been one of the best-selling beers

“Having tried many craft beers locally and internationally, I truly admire Pasteur Street's distinct brewing style, especially the jasmine-infused beer. It's a standout particularly when paired with the delectable food served at the venue,” he added.

Pasteur Street Craft Beer company proudly heralds Jasmine IPA as its flagship beer brand, a perennial top-seller in Vietnam's craft beer scene. Their artisans continually explore a diverse array of flavours, the bedrock of their success.

Their secret? Marrying global brewing techniques with local ingredients, and crafting beers that tantalise the Vietnamese palate. The final touch involves infusing these brews with Vietnam's distinctive spices, culminating in a range that resonates both locally and internationally.

"As pioneers in Vietnam's craft beer landscape, we have striven to promote this culinary art for nine years. Our strategically positioned taprooms serve as cultural conduits, telling stories through design, décor, and vibrant artwork," said Tom Duncan, Pasteur Street Craft Beer’s CEO.

Since its inception in 2014, Pasteur Street has continued to expand, with the newest Cua Bac Taproom located near Tran Quoc Pagoda, Quan Thanh Temple, Ba Dinh Square, in Hanoi.

Pasteur Street Craft Beer: fusing international expertise with local flavours
The Cua Bac Taproom branch opened in November in Ba Dinh district, Hanoi

“Hanoi is rich in culture, where the ancient values are preserved. Along with the Hoan Kiem Taproom, which opened in 2017, we also launched the Cua Bac branch in November. Customers can drink beer, enjoy the harmonious sounds, and appreciate the past and present values of Ba Dinh district,” said a Pasteur Street representative.

Cua Bac Taproom is an open-space concept with a similar style and design to other branches, suitable for meeting and hanging out with friends and colleagues after a hard week. Tourists can also find this taproom as a way to recharge after a long journey, or to exchange small talk with Vietnamese or those from other countries.

Pasteur Street blends international know-how with local ingredients
Cua Bac Taproom is capable of hosting private parties for up to 50 guests

"You know what I love about craft beers from Pasteur Street? The flexibility. They mix fancy beer vibes with our city's historical fabric," said Tran Thanh Van, a 33-year-old office worker from Hanoi. "It ingeniously merges diverse ingredients from various regions, catering to even the most discerning palates. That's why Pasteur Street remains the top choice for enthusiasts seeking novel flavours while maintaining a nod to the Vietnamese taste."

Pasteur Street Craft Beer is a pioneer in the craft beer community in Vietnam. This beer brand is favoured because of its dedication to delivering both quality and creativity in each glass. With a mission to educate and excite Vietnamese consumers about craft beer, the brewery has opened seven branches in Ho Chi Minh City and now two in Hanoi, offering unforgettable craft beer experiences for customers.

The Cua Bac Taproom opened its doors in November 2023, marking its second Hanoi outpost after the 2017 Hoan Kiem location. Strategically positioned near key Ba Dinh attractions like Tran Quoc Pagoda and Quan Thanh Temple, this taproom can accommodate events hosting up to 50 guests.

Hanoi year-end promotions put brands on the map Hanoi year-end promotions put brands on the map

Appealing year-end promotions have contributed to boosting consumption, lifting exposure of quality brands, and aiding firms to revive production and business.

Hanoi in the top 100 cities in the world 2024 Hanoi in the top 100 cities in the world 2024

The capital Hanoi ranked 96th and is the only representative in Vietnam mentioned in the World's Best Cities ranking.

Hanoi – attractive city for startup and innovation Hanoi – attractive city for startup and innovation

Hanoi has been honoured for its attractiveness in startup and innovation under the Vietnam Smart City Award 2023 programme series.

By Thanh Van

What the stars mean:

★ Poor ★ ★ Promising ★★★ Good ★★★★ Very good ★★★★★ Exceptional