As agricultural produce are facing multiple challenges due to the COVID-19 pandemic, MM Mega Market Vietnam aims to expand export markets and set the target to boost production by five times in 2020.
After two years of exporting Vietnamese agricultural products to Thailand and Singapore, Thai-backed company (MM) has received positive feedbacks from customers for items like sweet potatoes, bell peppers, Dalat beetroot, dragon fruit, and more.
|MM aims to scale up the export of Vietnamese agricultural products in 2020 |
In addition to the Thai market that has been growing steadily, MM is constantly seeking new markets. Last August, the company teamed up with CMM Marketing Management Pte., Ltd. to export Vietnamese agricultural products to Singapore. In the last quarter of last year, the first 100 tonnes of agricultural products got to the shelves of 60 outlets of the Sheng Siong Supermarket chain in Singapore.
|MM always ensures essential goods supply to serve local customers’ needs during the pandemic. |
Sharing about the 2020 development plan, Bruno Jousselin, the managing director of MM Mega Market Vietnam said, “During the process of working with partners, we have received good feedback from both distributors and customers. Currently, some new markets such as Indonesia, Hong Kong (China), and Malaysia are also interested in Vietnamese seafood products. In 2020, we plan to increase production by five times compared to 2019.”
In order to implement this market expansion plan and promote agricultural product connections, purchasing support and consumption, MM Mega Market is looking for new local suppliers. The company has set up an export department to collaborate with the purchasing and quality control department to work directly with farmers to ensure the quality of goods.
“Due to the impacts of COVID-19, agricultural exports are facing diverse challenges in the short and medium term. We expect that, with the efforts to increase production and expand new markets, MM Mega Market will support farmers in this difficult period,” Bruno shared.
|MM Mega Market has been promoting the consumption of Vietnamese agricultural products in 20 supermarkets nationwide |
Besides the market expansion strategy, MM Mega Market has been pushing the consumption of Vietnamese agricultural products in 20 supermarkets nationwide, with many promotions. At the same time, MM always ensures essential goods supply to serve local customers’ needs during the pandemic.
Over the past years, MM Mega Market Vietnam has been deploying numerous activities to promote Vietnamese goods to foreign partners. The company has organised many trips for Thai purchasing teams and business delegations in the region to survey goods, source goods for their business activities from diverse localities such as Lam Dong, Ben Tre, and Can Tho. Through MM connections, Thai enterprises have a good grip on the potential of Vietnamese goods as well as market supply capacity.
Last August, MM Mega Market Vietnam signed an MoU with the Ministry of Industry and Trade to promote the export of Vietnamese goods to foreign markets. Two months later, MM Mega Market Vietnam joined hands with Ho Chi Minh City Department of Industry and Trade to host the first-ever “Vietnam Fair in Thailand” that took place in Big C Centre in Bangkok. The event aimed to promote trade opportunities between the two countries, as well as support Vietnamese enterprises to boost exports to Thailand.
By Minh Hai