Hoiana Resort and KoCHAM sign strategic partnership

This agreement opens up promising prospects for Hoiana to draw in more tourists from Korea, with a focus on high-end leisure, meetings industry, and golf tourism.

At the ceremony, Steven Wolstenholme, chairman and CEO of Hoiana said, “Korea is one of Hoiana's largest international markets. Therefore, this strategic partnership agreement is extremely significant for Hoiana. We hope that with KoCHAM's support, Hoiana can reach deeper into the Korean tourism market, introducing and attracting more Korean tourists to Quang Nam and Hoiana in particular."

Hoiana and KoCHAM sign strategic partnership

According to the agreement, KoCHAM will support the promotion of the destination, Hoiana's special incentive policies, and strengthen the connection between Hoiana and Korean businesses.

In return, Hoiana is committed to providing the best support to KoCHAM and its member companies. Hoiana also signed cooperation agreements with several member companies at the ceremony to ensure preferential resort policies in the near future for these entities.

Featuring four international 5-star hotels, a golf course ranked among the top 100 best golf courses in the world, a diverse range of restaurants, and a modern 24-hour entertainment complex, Hoiana is an attractive destination for international tourists, especially Korean tourists. In 2023 alone, Hoiana welcomed approximately 33,000 Korean visitors, accounting for one-third of its total visitors, demonstrating the significant potential of this market.

Hong Sun, chairman of KoCHAM North said, "Hoiana's commitment to providing world-class travel experiences and continuously enhancing service quality is the solid foundation for this bilateral relationship. In the future, they will work closely to implement destination promotion activities, major events, and various other collaborative efforts to maximise the potential of both entities."

Hoiana and KOCHAM at the ceremony

Hoiana, a luxury integrated resort, is located on a beautiful 4km beach and near two UNESCO world heritage sites, Hoi An, and My Son Sanctuary. The resort with more than 1,200 rooms includes four luxury hotels, Hoiana Hotel & Suites, New World Hoiana, New World Hoiana Beach Resort, and soon Rosewood Hoi An.

Meanwhile, KoCHAM is a representative organisation of more than 3,000 Korean businesses investing in the Central and Southern regions of Vietnam. It plays an important role in supporting and consulting Korean businesses in the investment process in Vietnam, and at the same time acts as a bridge to strengthen cooperation between Vietnamese and Korean businesses.

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