Grab teams up with Mekong Taxi to roll out GrabTaxi in Bac Lieu

The launch of GrabTaxi will improve the lives of consumers and taxi drivers in Bac Lieu

The move is testament to Grab’s long-term commitment to deepen partnership with local taxi enterprises with a view to improve taxi services and accelerate the application of technology in the transport sector.

The rollout of GrabTaxi will bring several benefits for Mekong, commuters, and taxi drivers in Bac Lieu, such as faster rides, convenience, and efficiency. GrabTaxi will match taxi drivers with commuters through its modern technology platform, thereby reducing operating expenses and further improve business efficiency.

Taxi drivers will get more back-to-back jobs, with a higher vehicle utilisation rate, which means fewer empty cars on the roads. Meanwhile, customers will have more choice in addition to other forms of transport, like street-hail and calling a taxi call centre.

Jerry Lim, country head of Grab Vietnam, said that Grab is committed to contributing to the local taxi industry and public transport in every country it operates. As a tech company offering an open platform, Grab welcomes partnership with local taxi companies to bring safe and convenient transport to passengers, improve the business efficiency of the company, and increase income for drivers. Grab is keen on the partnership with Mekong to deliver the convenience of modern technology to people in Bac Lieu.

On the same note, Do Hieu Dao, chairman of the Board of Directors cum general director of Mekong Taxi JSC, said that the transport market is constantly developing, which prompts every taxi company to innovate and upgrade the latest technology to maintain its competitive advantage in the market.

The partnership with Grab will help Mekong to boost the application of technology in transport activities, thereby achieving better quality services, meeting the versatile demand of customers, and providing higher income for drivers.

Mekong Taxi JSC is one of the largest and most prestigious transport enterprises with a fleet of 400 taxis in the Mekong Delta. Following the launch of GrabTaxi in Bac Lieu, the two companies plan to expand the service to the most southwestern provinces in the coming time.