GoBear Vietnam hits 10 million visitors on second anniversary

The Easy Apply app will be an integrated part of GoBear Vietnam’s user journey

The financial comparison platform keeps evolving and is ready to launch a smartphone app to improve financial inclusion for Vietnamese users.

As the first and only metasearch engine for insurance and banking products in Asia, GoBear provides users a comparison platform that is free, easy to use, and transparent.

Since it officially went live in Vietnam in early December 2016, with eight products – comparison of credit cards, personal loans, travel insurance, fixed deposits, bank accounts, home loan, home equity loan, and car loan – GoBear Vietnam has reached the 10 million visitor mark on the website www.gobear.com/vn and has become a trusted provider of search and comparison services for financial products in Vietnam.

To provide more meaningful benefits to Vietnamese users, GoBear Vietnam will launch Easy Apply, a smartphone app powered by CredoLab that enables banks and financial companies to extend credit to a larger pool of customers while keeping risks in check, in early 2019.

The app will be an integrated part of GoBear’s user journey, and will kick-off with the personal loans segment and extend to credit cards, insurance products, and other credit lines in the near future.

On this special occasion, Adrian Chng, CEO of GoBear, said, “Vietnam is one of the fastest growing emerging markets of Southeast Asia today, and I am pleased to see that Vietnamese users are enthusiastic to compare financial products.

“GoBear Vietnam has shown strong growth in the past year, and received significant recognition from users as well as business partners. We are excited to bring more innovations and transparency to the market in the years to come.”

“Improving financial inclusion and serving the unbanked is very important in an emerging market like Vietnam. They have limited access to mainstream financial services, which is a significant problem as it can substantially restrict the flow of capital to would-be entrepreneurs and small businesses. With the Easy Apply app, I believe GoBear can definitely help to improve financial accessibility for our Vietnamese users,” said Bao Nguyen, country director of GoBear Vietnam.