Its first resort-style mall, to cost 2.9 billion baht ($96 million), is scheduled to open in the Thai city of Chiang Mai next December.
Tjeert Kwant, president and chief executive officer of the company, said ECC will announce its first project in Vietnam, a mall in Ho Chi Minh ity, in the next three months.
"Vietnam is recognised as a different kind of market from Thailand, and our first shopping mall in Ho Chi Minh City will have a ‘downtown mall' concept with a small footprint and maximum utilisation of retail space," Kwant told the Thai English language newspaper The Nation.
The company decided to shift its investment focus from Europe to Southeast Asia around six years ago since the continent's shopping-mall market was reaching saturation.
"We are entrepreneurial, and we have started our business in Thailand with a good feeling. We feel the potential is 100 per cent both in Thailand and Vietnam," Kwant said.
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