Vietnam Value Programme gears up for brand supremacy
By Van Nguyen
December 16, 2021 | 12:48
Amid its integration into global markets, Vietnam’s government has been emphasising the role of national brands with the Vietnam Value Programme, which will head into its next round in March to select those companies and products that will be further supported in the domestic and overseas markets.
Heading towards the eighth Vietnam Value Programme
By Van Nguyen
December 05, 2021 | 21:38
Amid Vietnam’s march towards international economic integration, the recognition of national brands that offer the highest quality and the most innovative products plays a crucial role.
Vietnam and Norway promote trade cooperation through online conference
By Van Nguyen
November 25, 2021 | 08:48
To honour and further intensify the trade relationship between Vietnam and Norway, both nations will hold an online trade promotion conference on November 25.
Rubber industry aims for quality and sound solutions
By Van Nguyen
November 22, 2021 | 16:15
Rubber has been the focus of the government and stakeholders. The promotion as a national brand is meant to further push the crucial role of the industry.
Ceramics and pottery of Vietnam conquer the hearts of consumers at home and abroad
By Van Nguyen
November 17, 2021 | 12:19
Vietnam’s pottery and ceramics are among the long-standing and proud handicrafts that the Vietnam Value Programme promotes as national brands at home and abroad.
Construction material suppliers look towards strong rise in 2022
By Van Nguyen
November 17, 2021 | 09:04
Vietnamese construction material producers have seen a fair share of success, thanks to the efforts of the Vietnam Value Programme and associated agencies and ministries.
Vietnam's F&B experiences renaissance thanks to joint efforts
By Van Nguyen
November 16, 2021 | 11:21
After the food and beverage industry suffered under the blow of the pandemic, growth has been recovering through the last year.
Vietnamese textile and garment producers on track with 2021's goal
By Hai Van
November 15, 2021 | 20:29
Despite the heavy influence of the pandemic, Vietnam's textile and garment makers are striving to achieve the nations' export turnover target in 2021.
Unravelling the conundrum of the Great British market
By Hai Van
October 30, 2021 | 09:00
For businesses to build on the progress of the Vietnam Value Programme and penetrate the UK market, experts say they will require a suitable branding strategy, including initiating long-term relationships with customers and distributors.
Hybrid trade events push nation’s brand
By Van Nguyen
September 27, 2021 | 13:40
The end of last month saw a successful hybrid trade exhibition, at which Singaporean and Vietnamese partners could establish new relations and long-standing partnerships – both of which can profit from these markets as mutual dependencies can be utilised.
Vietnam Value Programme aims high in national brand exposure stakes
By Van Nguyen
July 29, 2021 | 10:42
As Vietnam’s economy is further strengthened by creative and innovative manufacturers who are aiming to increase their brand value at home and abroad, the Vietnam Value Programme is deemed to further leverage national brand position among the highest rated brands in the world.
Trading with a digital tint
By Van Nguyen
June 21, 2021 | 08:00
To further promote and strengthen the position of high-quality Vietnamese goods and services in the domestic and international markets, the Vietnam Trade Promotion Agency under the Ministry of Industry and Trade has been working with e-commerce platforms.
Lychee going digital thanks to Vietrade’s online tie-ups
By Van Nguyen
May 24, 2021 | 14:38
Lychee – the small, rounded fruit with its sweet, white scented flesh – is on its way to Japanese customers thanks to the activities of the Vietnam Trade Promotion Agency under the Ministry of Industry and Trade and more lenient regulations from the Japan
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