VICO Fresh coconut creates buzz at trade show
By Thai An
May 26, 2023 | 20:20
Following its introduction at Thaifex Anuga 2023, VICO Fresh coconut water received immediate attention from international customers and partners.
Vietnam strengthens green branding
By Angela Nguyen
April 20, 2023 | 17:18
Vietnamese businesses face a new challenge as consumption patterns swiftly transition towards environmentally favourable goods.
Increasing trade connectivity between Hanoi and localities
By Bich Thuy
November 24, 2022 | 18:00
The Hanoi Centre for Investment, Trade, and Tourism Promotion (HPA) on November 23 held a trade promotion programme, connecting food suppliers in the Red River Delta region with exporters.
Vietnam recognises 325 products as national brands
By Angela Nguyen
October 26, 2022 | 17:13
In 2022, 172 businesses with a total of 325 products were honoured as Vietnam's national brands.
Brand Finance Forum 2022: Honouring Vietnam’s 50 most valuable brands in 2022
By Thai An
September 22, 2022 | 09:32
Brand Finance announced the 50 most valuable brands at the Brand Finance Forum 2022 on September 21 in Hanoi.
Ample opportunities for Vietnamese businesses in trade
By Van Nguyen
May 20, 2022 | 07:00
The Ministry of Industry and Trade (MoIT) will be held a trade connection programme from May 20 to 22 in Hanoi to promote the trade activities of local businesses.
New year, new value for national brands
By Van Nguyen
January 28, 2022 | 11:26
In the upcoming new lunar year, Vietnam’s government and business community are breaching the barriers that last year left, supported by the national brand recognition through the Vietnam Value Programme, which paves the way for businesses to assert their position in domestic and international markets.
Vietnam Value Programme gears up for brand supremacy
By Van Nguyen
December 16, 2021 | 12:48
Amid its integration into global markets, Vietnam’s government has been emphasising the role of national brands with the Vietnam Value Programme, which will head into its next round in March to select those companies and products that will be further supported in the domestic and overseas markets.
Heading towards the eighth Vietnam Value Programme
By Van Nguyen
December 05, 2021 | 21:38
Amid Vietnam’s march towards international economic integration, the recognition of national brands that offer the highest quality and the most innovative products plays a crucial role.
Vietnam and Norway promote trade cooperation through online conference
By Van Nguyen
November 25, 2021 | 08:48
To honour and further intensify the trade relationship between Vietnam and Norway, both nations will hold an online trade promotion conference on November 25.
Rubber industry aims for quality and sound solutions
By Van Nguyen
November 22, 2021 | 16:15
Rubber has been the focus of the government and stakeholders. The promotion as a national brand is meant to further push the crucial role of the industry.
Ceramics and pottery of Vietnam conquer the hearts of consumers at home and abroad
By Van Nguyen
November 17, 2021 | 12:19
Vietnam’s pottery and ceramics are among the long-standing and proud handicrafts that the Vietnam Value Programme promotes as national brands at home and abroad.
Construction material suppliers look towards strong rise in 2022
By Van Nguyen
November 17, 2021 | 09:04
Vietnamese construction material producers have seen a fair share of success, thanks to the efforts of the Vietnam Value Programme and associated agencies and ministries.
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