Baozun Releases 2024 Sustainability Report Highlighting ESG Progress

SHANGHAI, April 23, 2025 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", "we" or the "Company"), a leading brand e-commerce solution provider and digital commerce enabler in China, today announced the release of its 2024 Annual Sustainability Report (the "Sustainability Report"), highlighting the Company's achievements in environmental sustainability, social responsibility, and corporate governance.

Baozun integrates sustainability into both daily operations and long-term strategic planning, consistently fostering a low-carbon ecosystem, advancing AI-driven innovation, and cultivating a caring and inclusive workplace. Baozun's Founder, Chairman and CEO, Mr. Vincent Qiu, remarked, "Guided by our mission of 'Technology Empowers the Future of Commerce,' Baozun continues to harness its digital capabilities to empower brands in building resilient supply chains and driving green consumption. Amid the wave of the digital economy, we remain committed to leading the industry toward a more efficient, inclusive, and sustainable future."

Key ESG achievements in 2024:

• In 2024, Baozun's Scope 1 and Scope 2 greenhouse gas (GHG) emissions decreased by 35.5% compared to 2021 (excluding Gap China).
• Following the "3R (Reduction, Replacement, Removal)" carbon reduction concept, Baozun advanced carbon verification initiatives, achieving ISO 14064 carbon verification certification for three of our warehouse and logistics parks — Wujiangnan, Yishang, and Tuopu. Additionally, Yishang and Tuopu parks were certified as PAS 2060 carbon-neutral parks.
• We strengthened our carbon data management capabilities with the launch of a Carbon Emissions Digital Dashboard. This tool enables real-time visualization of carbon emissions data and trends, providing scientific support for the development of energy-saving and emission-reduction strategies.
• With our two core technology solutions — OMS 4.0 and DTC 2.0 — Baozun was recognized in the Gartner Market Guide for Technology Providers. This reflects our leading capabilities in global brand e-commerce and technology services, empowering brands in their omnichannel digital transformation and growth.
• Leveraging our self-developed integrated management platform, S-ANY, the Company launched new features including Public Opinion Monitoring and Smart Assistant (S-Whiz) to enhance customer service operations and consumer insights, continuously improving service efficiency and customer experience.
• Baozun partnered with the "Her Unlimited Women Development Center" to launch a rural women empowerment program, contributing to women's entrepreneurship and rural revitalization.
• Baozun and its subsidiary, Baozun Brand Management Company (Gap China), received wide recognition for their ESG practices. Baozun received the Best ESG Innovation Award at the 9th Zhitong Finance Listed Company Awards and the ESG Model Award at the International Zero Carbon Festival. Gap China was honored with the Best Social Responsibility Award and the Public Welfare Practice Award at the Employer Brand Creativity Competition.

For the full Baozun 2024 annual sustainability report, please visit: https://ir.baozun.com/ESG-Report.

Safe Harbor Statements

This press release contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "aims," "future," "intends," "plans," "believes," "estimates," "confident," "potential," "continues," "ongoing," "targets," "guidance," "going forward," "looking forward," "outlook" or other similar expressions. Statements that are not historical facts, including but not limited to statements about Baozun's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to Baozun's filings with the United States Securities and Exchange Commission and its announcements, notices or other documents published on the website of The Stock Exchange of Hong Kong Limited. All information provided in this press release is as of the date hereof and is based on assumptions that Baozun believes to be reasonable as of this date, and Baozun undertakes no obligation to update such information, except as required under applicable law.

For more information, please visit http://ir.baozun.com.