Vinamilk expands world market

February 05, 2014 | 08:40

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Since its establishment 37 years ago, Vinamilk has developed a reputable brand in Vietnam and gradually penetrated the world market.

Its products are now available in 26 countries worldwide, with its 2013 export earnings reaching US$230 million, a year-on-year increase of 27%.

The company plans to set up a factory in Cambodia – a lucrative market that consumed US$40-50 million worth of Vinamilk products last year.

It has a joint venture company with a dairy product factory in New Zealand to produce powdered milk for domestic use and pasteurised milk for export to Vietnam.

Last year the US Food and Drug Administration (FDA) licensed Vinamilk to ship its products to the US, opening up an opportunity for the company to break into this demanding market.

In 2013 Vinamilk invested in two modern factories in Binh Duong to produce 54,000 tonnes of powdered milk and approximately 400 million litres of fresh milk per year.

The two state-of-the-art production lines are expected to market highly competitive products, meeting international standards.

In 2010 Vinamilk was the first and only Vietnamese business recognised as one of the 200 leading Asian businesses by Forbes Asia.

Its CEO Mai Kieu Lien was honoured as one of the 50 female Asian entrepreneurs in 2012-13 by Forbes.

Vinamilk also topped the list of the 50 leading businesses on the Vietnam Stock Exchange in 2013.

VOV

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