Vinacafé records The National Brand for four consecutive years
It is also the only Vietnamese coffee brand given the title for four consecutive years. The title is part of government’s programme to promote Vietnam’s image through national products’ branding.
In a separate event, Vinacafé has announced that it is accompanying the Vietnamese youth delegation in "The Ship for Southeast Asian Youth Program 2014" from October 29 tp December 18, 2014. This is an important diplomatic activity with the aim of strengthening solidarity and friendship among the youth in ASEAN countries and Japan. Thereby, Vinacafé contributes to promote Vietnamese coffee culture, and to build image of the Youth in Vietnam with “authentic” characteristics like being dynamic, talented, inclusive, but still remaining Vietnamese manners.
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