MobiFone aims breakthroughs through perfecting own ecosystem

In a recent talk with VIR, MobiFone chairman Le Nam Tra affirmed the company’s commitment to change from a traditional telecom services provider to a multi-services trader platform.

Accordingly, their operational focus this year will be its equitisation plan execution, retail, 4G and Internet of Things (IoT) promotions.

The firm will concentrate resources into developing telecom network infrastructure, quickly deploying 4G and empowering its information technology and human resources.

The overall target is almost VND100 trillion ($4.56 billion) in revenue by 2020.

To realise these major goals, over the past two years MobiFone embarked on building its own ecosystem to cultivate its four future development cornerstones- information technology and telecommunications, retail and distribution, television, and multi-services.

On July 1 it inaugurated its North-South transmission backbone in a ceremony held in Hanoi after only six months of construction.

The company took this opportunity to announce the outcome of piloting 4G services in Hanoi, Danang, and Ho Chi Minh City in May and June.

Subscribers could now enjoy a wide range of state-of-the art services such as LTE Broadcast (eMBMS), LTE Unicast, 4KTV, Robot Vehicle and online games all in high-speed 4G networks.

MobiFone also introduced to the public its MobiTV, which marks its debut in the pay TV business.

The company strives to have one million subscribers to the new TV services in 2016 and wants to become one of the three biggest businesses in pay-TV services by 2020.

In 4G network promotion, MobiFone has worked with global experienced partners in its deployment, such as Samsung and Ericsson, in order to score maximum download/upload speed for its transmission line, laying the groundwork for its deployment of a series of 4G services in the near future.

The North-South optic cable network and hi-speed 4G technology will be instrumental for MobiFone to develop its television services with MobiTV. Watching TV on a 4G background offers customers an exceptional multi-screen experience and this, along with the introduction of the company’s authentic content, will be the 'specialty' the telco promises to offer its customers in the upcoming period.