Louis Vuitton opens new store in Hanoi

While staying true to the Malletier’s heritage of travel culture, craftsmanship, creativity and innovations, this opening will also be the first store in Vietnam to welcome a Haute Maroquinerie "Made To Order" salon where elegant women will create their personalised Louis Vuitton bag.

“Louis Vuitton opened its first store in Vietnam in 1997 at the Metropole hotel in Hanoi as the forerunner in luxury and savoir-faire, followed by a second store in Ho Chi Minh ten years later,” said Jean-Baptiste Debains, president of Louis Vuitton Asia Pacific. “Over the past three decades, we have witnessed the luxury market growing in Vietnam. The opening of the third store in Vietnam at Trang Tien Plaza testifies our confidence in the potential of this country, in a development that attracts both locals and tourists from around the world.”

The Trang Tien store is the latest example of Louis Vuitton’s vision of transforming store visits into inspiring journeys of discovery through three different universes which will no doubt appeal to the city’s trendy and fashionable crowd.

Since 1854, Louis Vuitton has accompanied the world’s most celebrated travelers, defining, with each expertly conceived and painstakingly crafted creation, an art de voyager. To celebrate the opening of the Trang Tien store, the Louis Vuitton’s new four-wheel trolley “Zephyr”, together with the other new travel products, will be in the spotlight to stay true to the Maison’s heritage of leather craftsmanship, combining respect for tradition with daring modernity. 

The key highlight of this store is the exclusive "Made to Order” (Haute Maroquinerie) Salon, a private space cladded in a contrasting bronze colored silk fabric in which clients will be able to create their personalised Louis Vuitton bag. Here, they will receive a unique experience to first select from five different shapes; two most notable are the lockit, originally designed in 1958 and the Milaris, a newly created shape. They then choose from eight types of leather, twenty-six colours and two finishes for their bag, before their uniquely personalized bag is made in the House's workshops in Asnieres.  The Trang Tien store is the only Louis Vuitton store in Vietnam to offer this exclusive service.