Jollibee opens 30th store in Vietnam

December 28, 2011 | 09:02
Vietnamese people now can experience more of international fast food chain Jollibee’s everyday delicious food offerings as yesterday it opened its 30th store in Vincom Center in Long Binh District, Hanoi.

With over 800 stores across the Philippines, US, Qatar, Hong Kong, Saudi Arabia and  Brunei, Jollibee’s  new store in Hanoi marks a significant  milestone as it serves as a testament to the company’s continued success in the Vietnam fastfood landscape.
With the company’s strict adherence to the highest standard of food quality, service and cleanliness, more and more Vietnamese can experience Jollibee’s deliciously-satisfying and reasonably priced food offerings that many have come to love.

Jollibee plans to make further inroads in Vietnam through its tried and tested formula of delivering everyday delicious food as well as its clean and brightly-decorated stores and friendly ambiance that resonate with its target customers. Currently Jollibee is delighting the palates of Vietnamese folks in Hanoi, Ho Chi Minh, south central, Mekong Delta, and central region, with plans of opening more stores in 2012.  

Wherever a Jollibee food product is enjoyed in the world, each is made to exact specifications that ensure its quality and freshness. Heading its lineup of mouth-watering products are its popular and bestselling Chickenjoy (Comga), Yumburger, Jollibee Spaghetti and Ice Cream Floats served daily to over one million customers.

“We are excited to bring another Jollibee store and its world-class delicious food offerings to Hanoi. Being a family-oriented fast food chain, we will provide Vietnamese and Filipino families alike with an alternative venue to enjoy each other’s company over meal time,” said Jollibee president Ernesto Tanmantiong. “Opening another store in Hanoi expands Jollibee’s footprint as it is now present in most major cities and provinces in Vietnam.”

“Loyal customers are what grew Jollibee from a two-branch ice-cream parlor to a global fast-food chain. In return, we intend to continue bringing more joy to Vietnam and the world’s diners through a variety of affordably priced, deliciously satisfying food that make for memorable bonding experiences among friends and family,” he added.

On opening day, Jollibee offered VND30,000 ($1.5) meal deals for consumers to enjoy more everyday delicious food. The promo, available from December 24 to 31 in all stores nationwide, is Jollibee’s way of saying thank you to all customers who continue to patronise the brand.

Jollibee is the largest fast food chain in the Philippines, operating a nationwide network of over 800 stores.  A dominant market leader in the Philippines, Jollibee enjoys the lion’s share of the local market that is more than all the other multinational brands combined.

The company has also embarked on an aggressive international expansion plan, and currently has 58 stores in the US, Vietnam, Hong Kong, Saudi Arabia and Brunei, firmly establishing itself as a growing international QSR player.  

By Song Ngoc

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