Hanoimilk’s IZZI brand named among top 10 food brands of Vietnam

The top brand award is one of the ministry’s activities to help develop the distribution system of Vietnamese goods, which goes with the “Vietnamese consumers use Vietnamese goods” campaign in the 2014-2020 period.

Aiming to help brands that meet certain quality standards and whose production meets certain environmental standards set by the Ministry of Industry and Trade (MoIT) be known by consumers and get the position they deserve in the market, this year’s award honoured the IZZI brand from Hanoimilk, besides brands from other companies such as Duc Viet Foods, Masan Consumer, Long Hai and Hanoli.

“The top brand award is a recognition of Hanoimilk’s effort to make IZZI the top milk brand for children in Vietnam,” said Ha Quang Tuan, chairman of Hanoimilk.

Earlier, in April of last year IZZI was among the top 20 food brands of Vietnam, as voted by the Ministry of Health, the MoIT and the Ministry of Agriculture and Rural Development. In November IZZI was voted by consumers in a poll organised by the Vietnam Economic Times as most loved by mothers and children for the third consecutive year.

Hanoimilk was established in 2001 and officially started production in 2003. The company’s brands now include IZZI, Yotuti and Hanoimilk 100 per cent fresh milk.

Vietnam’s demand for milk and products made from milk is high and on an increasing trend with the country’s growth in population of about 1.2 per cent per year and GDP growth of 6-8 per cent per year. According to market research company Euromonitor International, in 2014, the size of the milk market in Vietnam was VND75 trillion ($3.5 billion), up 20 per cent on year. The growth came mostly from the powder and liquid milk, which account for a combined 74 per cent of the value of the market.

Notable players in the market include Vinamilk, TH Milk, NutiFood and Friesland Campina.