Cisco unveils global integrated marketing campaign

The campaign, "Internet of Everything", is a revolutionary campaign with a big message: Connecting people, process, data and things will make the network more valuable than ever.

The internet is only 8,000 days old. 2.5 billion people and 37 billion things will join the internet by 2020.  And Cisco believes this is just the beginning because 99 per cent of things in the physical world are still unconnected, ready to be woken up.

Cisco said that purpose of this campaign is to showcases how Cisco makes amazing things happen when people can connect the unconnected. These new connections mean unprecedented opportunities as people, processes, data and things join and interact on the "Internet of Everything."

"When the internet emerged just over two decades ago, it changed everything. But what we're about to see makes that pale in comparison," said John Chambers, chairman and chief executive officer, Cisco.

"The Internet of Everything will disrupt all kinds of industries. That means new opportunities, new businesses, new experiences and new services.  And big opportunities for people, companies, and countries,” he added.
 
Cisco's campaign, developed with branding and advertising agency Goodby Silverstein & Partners, introduces the tagline "Tomorrow Starts Here." There's broadcast advertising, digital and social media.
 
And a technology that's suitably innovative augmented reality-enabled print advertising. With a smartphone or tablet, readers can bring print advertising to life. They can open up a world of videos, case studies, whitepapers, and infographics that they can share, like, follow or download. It proves this massive shift isn't just coming.

"The ‘Internet of Everything' demands a distributed, application-centric networking, computing and storage platform that connects things in ways that just weren't possible – even imaginable - before.  And that explosion of new connection depends on Internet Protocol (IP)-enabled devices, more broadband access around the world, and IPv6.  Our network provides an intelligent, manageable, highly secure infrastructure that can scale to support billions of connected devices," said Chambers.

“We love making change happen,” said Blair Christie, senior vice president and chief marketing officer, Cisco.

“It's in our DNA. Today's leaders want partners who can guide them through change and shape their organizations for the future. They're asking: how can all this connectivity help me grow my business, deliver better services and experiences, and open up new possibilities? Well, we've got the answers,” said Christie.