Cisco accelerates Partner Led Strategy

The announcement is released at a conference held in Singapore with over 300 of the company’s top channel partners for the commercial market.

Among the total investment, $15 million will be invest in the Asia-Pacific, Japan and Greater China region for new channel programmes, pre-sales support, marketing, incentives and rewards to help its partners fuel sales to mid-market medium-sized businesses customers.

“We are very excited with the enhancements we are making to the Partner Led model in
Asia Pacific, Japan and greater China, where the growth in the commercial segments is extraordinary,” said Stanimira Koleva, managing director of Cisco’s Partner Business Group in Asia Pacific, Japan and Greater China.

She added this go-to-market model is “what our customers have been asking for.”

Andrew Sage, vice president of worldwide partner led at Cisco said Partner Led was an integral part of the “Next Cisco”.

“We are laser-focused on opportunities to grow business for our channel partners and ourselves, and we are making the investments needed to accelerate growth in the mid-market and medium-sized businesses segments,” he added.
   
The Cisco Partner Led model is customised in APAC to address different customer segments. One track will be focused on partners who serve customers with a high demand for services and integration and offer a collaborative selling approach to accelerate growth in mid-market accounts.
 
Another track focuses on meeting the specific needs of partners who serve medium-sized businesses customers, and count on Cisco for the products, support and profitability to thrive and grow in this high growth segment.   

Koleva said there were five partner led’s focuses including rewarding partner investment in mid market with targeted benefits, driving distinct sales programmes for medium-sized businesses, creating a partner-led marketing engine, increasing sales and resales coverage through virtual resources, launching new systems that support scale and simplicity.