Real estate sellers to push social media and e-commerce marketing amid crackdown on spam

Real estate sellers to push social media and e-commerce marketing amid crackdown on spam

Real estate companies have said that they will push marketing channels on social media and e-commerce floors instead of calling or sending text messages as a Government decree to tackle spam comes into effect next month.
Social media ad boycott blows $56 billion of Facebook market valuation

Social media ad boycott blows $56 billion of Facebook market valuation

Facebook has lost $56 billion of its market value after news of a boycott by hundreds of global brands came to light.
Local social networking sites shaken by draft amendment

Local social networking sites shaken by draft amendment

More than 500 local social networking sites will need to secure a permit to continue earning revenue if the draft decree amending Decree 72 is approved.
Vietnam Young Lions 2020 returns with many hot social issues

Vietnam Young Lions 2020 returns with many hot social issues

Themed "Creativity for a Better Vietnam", Vietnam Young Lions competition encourages young marketing and communications talent to solve emerging social issues.
Press alliance may trump Facebook and Google

Press alliance may trump Facebook and Google

To help local press escape the grips of Facebook and Google in advertising, the MIC and Yeah1 organised a workshop on launching the Appnews Vietnam application.
Online advertising takes up lion’s share of business budget

Online advertising takes up lion’s share of business budget

Businesses allocate kingly sums of their advertising budget to social networks like Facebook or YouTube.
Vietnam 2018 Mobile Marketing Forum – shape the future

Vietnam 2018 Mobile Marketing Forum – shape the future

Vietnam 2018 Mobila Marketing Forum was held on October 26, attracting 400 participants to "Shape the Future."
Deducting online advertising expenses: a tough nut to crack

Deducting online advertising expenses: a tough nut to crack

Businesses in Vietnam find it difficult to prove online advertising costs eligible for tax deductions.
Firms spend heavily on brand promotion

Firms spend heavily on brand promotion

In the race for market share, most firms are resorting to use the media as a weapon for brand promotion and do not hesitate to spend large to pursue their goal.
NESTLÉ MILO wins APAC Effie Award with "Activ Vietnam"

NESTLÉ MILO wins APAC Effie Award with "Activ Vietnam"

Nestlé Milo has become the first F&B brand from Vietnam to win the APAC Effie Award with its media campaign “Activ Vietnam.”
Vietnam Young Lions 2018 winners announced

Vietnam Young Lions 2018 winners announced

The six most outstanding talents who will represent Vietnam at Cannes Lion 2018 have been revealed at the Vietnam Young Lions 2018 Awards Ceremony.
Conditions for registering for multi-level marketing activities

Conditions for registering for multi-level marketing activities 1

The Government has issued Decree No. 40/2018/NĐ-CP on management of multi-level marketing activities.
Vietnam Young Lions 2018 kicked off

Vietnam Young Lions 2018 kicked off

Vietnam Young Lions 2018 has been officially launched to search for young Vietnamese talents in advertising and communication.
Apple's 'iPad' is the only tablet people know

Apple's 'iPad' is the only tablet people know

Apple is on the verge of doing what few others have: change the English language.
Social networks more utilised by businesses for marketing

Social networks more utilised by businesses for marketing

Businesses all say they tend to allocate bigger budgets for online marketing tools. Social networks have become a favorite channel for businesses to do marketing and introduce their products for the last year.
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