Shopee and TikTok Shop account for 8 per cent of Vietnam’s retail market

Shopee and TikTok Shop account for 8 per cent of Vietnam’s retail market

In 2025, transaction value on Shopee and TikTok Shop exceeded $16.3 billion, equivalent to nearly 8 per cent of Vietnam’s total retail market.
E-commerce market undergoes transformation amid rising competition and regulation

E-commerce market undergoes transformation amid rising competition and regulation

Intensifying competition and tighter regulations reshaped Vietnam's e-commerce market in 2025, according to the Vietnam Tech & Venture Capital Outlook report.
Vietnam Agricultural Products Week kicks off with digital boost

Vietnam Agricultural Products Week kicks off with digital boost

The Vietnam Agricultural Trade Promotion Centre, under the Ministry of Agriculture and Environment, has cooperated with TikTok Shop to launch the Vietnam Agricultural Products Week, running from August 28 to September 5.
Transparent rules will allow healthier e-commerce

Transparent rules will allow healthier e-commerce

Vietnam’s e-commerce market continues to grow at a robust double-digit pace, in line with broader regional trends. In 2024, the market expanded by 15.9 per cent, rising from $13.8 billion to $16 billion in gross merchandise value.
E-commerce businesses thrive with TikTok tool

E-commerce businesses thrive with TikTok tool

In the context of Vietnam's rising e-commerce market, leveraging data and technology tools has led to success among large enterprises and local sellers.
E-commerce giants raise commission fees

E-commerce giants raise commission fees

E-commerce platforms are increasing commission fees, but any adjustments may undermine seller confidence without fair and transparent policies.
Online sales drive business success to new heights

Online sales drive business success to new heights

A report by market research firm Statista highlights that Vietnam’s e-commerce market is currently dominated by major platforms such as Shopee, TikTok Shop, Lazada, and Tiki.
Vietnamese spend nearly 150 trillion VND on online shopping

Vietnamese spend nearly 150 trillion VND on online shopping

Vietnamese consumers spent 143.9 trillion (5.68 billion USD) buying 1.53 million items on five e-commerce platforms in the first half of this year, representing a rise of 54.91 per cent and 65.55 per cent over the same period last year, respectively, according market analysis firm Metric.
Mondelez Kinh Do elevates consumer shopping experience

Mondelez Kinh Do elevates consumer shopping experience

In the rapidly evolving landscape of e-commerce, the number of consumers using online shopping channels is increasing swiftly thanks to the convenience these platforms offer.
TikTok Shop dethrones Lazada in Vietnam's e-commerce sector

TikTok Shop dethrones Lazada in Vietnam's e-commerce sector

Having launched just last year, TikTok Shop has rapidly ascended the ranks in Vietnam's e-commerce sector, dethroning Lazada from its position as the second-largest platform by revenue, according to the latest data from market analyst firm, Metric.