Lifan ready to drive into market

How do you see Vietnam’s motorbike market development?

Lifan Vietnam came into existence a decade ago. The motorbike market was much different when our company made a foray into Vietnam. Consumption is now sinking, but it is just momentary.

As the economy grows, consumers’ habits are changing fast, the demand for motorbike vehicles has become increasingly diversified. Made-in-Vietnam motorbikes are currently poor in types as there are mostly gear-box motorbikes and scooters with a limited range of sports and racing cars for entertainment purposes.

I believe the demand for specialised vehicles will sharply hike in the next few years to keep abreast of socio-economic development. Lifan Vietnam has taken some production conversions with support from our parent company to come on par with market demands.

Does this mean Lifan Vienam will turn out sport and terrain vehicle models to satisfy consumer needs?

When the economy evolves, motorbikes mean more than a means of transport. It could bring joy and personalities. Hence, in 2011 Lifan Vietnam rolled out the all-new EM 125 and Pony 100 which are small-sized racing car and terrain vehicle models. These models have got a positive feedback since their launch thanks to their unique styles compared to other vehicles.

Could you shine further light on the company’s sales and marketing plans to help it get closer to consumers, particularly young customers?

We are searching for dealers used to distribute motorbikes of similar kinds to increase sales, have founded diverse auto and motorbike clubs in different regions and will try to open online forums to create a playground for young adventure-avid customers to exchange their views about their habits.

Besides, with a manufacturing base in Vietnam we procure more advantages in providing after-sales services, repair and replacement of parts at competitive prices in favour of customers.

What is your company’s strategy to spur exports?

Our made-in-Vietnam motorbikes have made inroads into Laos, Thailand and the Philippines.
Some recent export shipments of racing cars and terrain vehicles were welcomed by customers. Our import partners are taking steps relevant to product appraisal and registration, paving the way for them to import bigger shipments.

Lifan Vietnam wants to leverage on our Vietnam-based plant to penetrate ASEAN markets, shorten delivery time, from there making use of pricing advantages and bettering our competitive edge.

Will the company expand production on the back of recent move to become a wholly foreign-owned business and boost exports?

Lifan Vietnam just got the licence to become a wholly foreign-owned firm. The move helped our company take the initiative in production and expand export market. In the forthcoming time the company will roll out new product lines to better service customers. Lifan Vietnam envisages scaling up our investment in Vietnam within the next three years to deepen presence in the country.