Lazada achieves milestone of more than 110 million visits in first half of 2015

This achievement reflects customers' trust in the shopping experience at lazada.vn, affirming its leading position in Vietnam’s e-commerce industry.

In addition, Lazada Vietnam has also hit other significant milestones. By continuing to focus on developing a marketplace platform that supports brands and merchants, the company has, in the first half of this year, signed up over 1,200 new seller partners who are supported by over 1,000 Lazada Vietnam employees.

Mobile and mobile apps

Lazada has seen a surge in total mobile app downloads across the region, which has more than doubled from January to June 2015. The share of Gross Merchandise Value (GMV) from mobile by Lazada Vietnam was higher than 40 per cent in the second quarter of 2015 and is growing rapidly.

During Lazada Vietnam’s Big App Sale in May, the average number of downloads on sale days doubled in comparison with non-sale days in May. With this significant response amid the clear trend of mobile-first consumption in Vietnam, Lazada will launch another Big App Sale in August.

Exclusive partnerships

In its commitment to offer a wide assortment of local, international and exclusive products, Lazada Vietnam has partnered with brands including L’Oreal, Intel, Alcatel, Lenovo, Phillips, Bosch, Luminarc and Vichy.

Through these partnerships, Lazada has brought new exclusive products to Vietnamese customers, such as Vichy Idéalia skin serum, Lenovo A7000 smartphone, Alcatel Flash Plus smartphone.

These products gained significant traction with online customers upon introduction; for example, thousands of Lenovo and Alcatel phones were cleared within minutes in exclusive flash sales on Lazada.

Lazada Vietnam also works closely with many strategic partners from different industries from banking, telecom, transportation to education like HSBC, Vietinbank, Viettel, Vnpost, and RMIT University.

These partners help Lazada to strengthen services, enhance customer experience and reach out to more and more consumers.

Lazada means trust

One of the main challenges for e-commerce in general is gaining consumers’ trust.

To address this, Lazada has proactively taken a raft of initiatives with the ultimate goal is to increase customer satisfaction and trust.

For instance, efforts have been placed in developing a hotline to process with and investigate potential items infringing intellectual property rights.

It is now easier for customers to find trusted products on Lazada’s website as Lazada has launched a certification programme that issues a ‘trust-badge’ to all products coming from a certified seller.

Also, it will soon be possible for customers to chat with sellers, real-time. To increase transparency between sellers and buyers, Lazada will soon launch a chat functionality between both to ensure easier, faster and more personalised services.

These initiatives are being implemented and continuously evaluated for customer satisfaction.

“We are delighted to have seen such rapid growth in just the first six months of 2015, and we are looking forward to continued momentum in the second half of the year. Our focus will be to bolster our efforts in providing the highest level of customer protection, building further trust in online shopping, and enhancing the shopping experience for our customers,” said Alexandre Dardy, CEO of Lazada Vietnam.