Generali Vietnam launches people-centric strategy to become best employer in industry

March 05, 2021 | 09:08
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Italian-backed life insurer Generali Vietnam has officially launched its “More than just a place to work” people strategy with an aim to become the best employer in the Vietnamese insurance and finance industry.
generali vietnam launches people centric strategy to become best employer in industry
With the “More than just a place to work” people strategy, Generali Vietnam aims to build up a dynamic, creative, and highly professional team of individuals

The company is also running its Management Trainee programme Genext Challenge 2021 to recruit, train, and develop young talents to meet its business growth needs in Vietnam.

The core of this strategy is the objective to build Generali Vietnam into “more than just a place to work” where every staff member can “learn – grow – live – thrive”.

Along with this, the company will step up its training activities and programmes with practical, innovative, and diverse content and formats, as well as reinforce a learning and development culture.

generali vietnam launches people centric strategy to become best employer in industry
Young talents graduating from Genext Challenge's second course are ready to shoulder important missions at Generali Vietnam

The company also constantly digitalises all human resources processes, including the registration and management of training and development requests, and many practical online training programmes.

With Grow, Generali Vietnam will continue to focus on developing its high-quality workforce via the Generali Talent Management programme and the ongoing Management Trainee programme Genext Challenge 2021.

Both programmes aim at developing the company’s talent pool and outstanding individuals to build the next generation of leaders, meeting Generali’s needs for rapid and sustainable development in Vietnam.

generali vietnam launches people centric strategy to become best employer in industry
Generali employees regularly take part in training and teambuilding to promote SOHI culture as well as improve their professional skills

With Live, with an aim to become “more than just a place to work” where every employee can live and work to their heart’s content with great passion and ambition, the company has been carrying out notable people policies like reinforcing diversity and inclusion; implementing smart working policies enabling employees to flexibly manage their work and family responsibilities; promoting work-life balance through stepping up diverse engagement activities and initiatives, and enhancing compensation and benefits.

Efforts are also geared towards reinforcing the SOHI culture (Simplification, Ownership, Human Touch, Innovation) through continuous training, rewards, and recognition, and constant feedback in day-to-day work.

With Thrive, in addition to offering staff opportunities for development and career progress, Generali Vietnam plans and organises various meaningful, practical, innovative, and engaging community programmes.

generali vietnam launches people centric strategy to become best employer in industry
Generali regularly stages meaningful community-oriented activities with the active engagement of the company’s employees

These programmes enable staff to join hands with the company in realising its ambition of becoming “Lifetime Partners”, creating positive and sustainable values for customers, partners, and the community. Concurrently, this helps motivate staff with meaningful work life purpose and build pride.

Tina Nguyen, Generali Vietnam CEO, said: “The 'More than just a place to work' people strategy is one of Generali’s strategic and sustainable efforts to build an ideal working environment and develop a happy, engaged, professional, and inspired workforce. With it, we hope to spread such happiness to customers and the community through our quality insurance services and products as well as our contributions to the society.”

An enthusiastic, inspiring work environment at Generali and its unique SOHI culture have been vividly featured in the recently launched “More than just a place to work” music video. In 2020, Generali Vietnam was also listed among the Top 10 Companies with Happy Workforce based on a survey conducted by Anphabe, a leading consulting firm providing employer branding and happy workplace solutions.

By Anh Duc

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