CJ 4DPLEX brings SCREENX to HOYTS Cinemas

HOLLYWOOD, Calif., June 19, 2025 /PRNewswire/ -- CJ 4DPLEX, a worldwide leading producer of premium film formats and cinema technologies, and HOYTS Cinemas, Australia's largest single-brand movie exhibitor and one of the country's leading entertainment giants, announced today at CineEurope, the international trade show for the exhibition industry, they are launching the HOYTS' first-ever SCREENX auditorium at Melbourne Central, HOYTS' flagship cinema in Australia.

SCREENX reinvents the moviegoing experience with its revolutionary format, which seamlessly extends the screens onto the auditorium's surrounding walls on the left and right sides. Delivering this premium 270-degree panoramic display enhances key scenes with exclusive visual elements and fully immerses audiences in a one-of-a-kind cinematic adventure.

The new SCREENX auditorium will be the first of its kind in Melbourne and is the first new concept to be announced as part of HOYTS multi-million-dollar refurbishment at Melbourne Central. Located inside one of the city's busiest shopping centres, the 11-screen complex is already a destination for premium cinema, private events and group outings. With the addition of SCREENX, audiences can expect a new level of immersion. Among the seating options will be HOYTS' signature recliner seats, offering comfort alongside the cutting-edge visual format.

Don Savant, Chief Business Officer, CJ 4DPLEX, said, "We are thrilled to collaborate with HOYTS Cinemas to introduce their very first SCREENX auditoriums. Together, this partnership will allow us to bring our distinctive, high-end premium formats to audiences in Melbourne exclusively in theaters."

Damian Keogh, CEO and President of HOYTS Group, added: "We're excited to be the first to bring SCREENX to Melbourne. It represents another step forward in redefining the cinema experience and reinforces our commitment to innovation, quality and giving audiences more reasons to choose HOYTS. Today's moviegoers seek more than just entertainment; they crave unique experiences that transcend the ordinary. Whether it's the thrill of a horror film, the spectacle of a blockbuster, or the joy of a family movie, our guests seek immersive cinema experiences that transport them into the heart of the story. The introduction of HOYTS' first SCREENX experience at Melbourne Central reaffirms our commitment to pioneering innovative cinema experiences. Partnering with CJ 4DPLEX and their SCREENX technology, we continue to deliver cutting-edge entertainment that enriches the movie-going experience."

CJ 4DPLEX and HOYTS continue to expand premium cinematic offerings across Australia and New Zealand. HOYTS leading as the region's largest single-branded cinema chain, operates 60 cinemas across New South Wales, Queensland, Victoria, Australian Capital Territory, South Australia, Western Australia and New Zealand, will open the new SCREENX in November 2025 just in time for the holiday season. The new Melbourne Central SCREENX auditorium will feature a 50-foot-wide screen with panoramic projections and powered recliner seating providing an unmatched cinematic experience in the heart of Melbourne.

SCREENX is set to open at HOYTS Melbourne Central in time for the biggest blockbusters of the year with Warner Bros.' Wicked: For Good, Walt Disney Studios' Avatar: Fire & Ash, and Sony Pictures' Anaconda.

For more information, visit www.hoyts.com.au.