Bia Saigon sponsors Michelin Guide elevating reputation of Vietnamese brands

Gwendal Poulllennec, International director of the Michelin Guide said, "The first selection in Hanoi and Ho Chi Minh City highlights the differences and variety in what these two cities have to offer. Hanoi, the capital of Vietnam, offers a very laid back and relax vibe with small shops and restaurants found mostly in the old quarter. Traditional Vietnamese cuisine with Northern flavour is prevalent in this city, with a clear presentation of natural flavour, enhanced with different types of spices and herbs for complexity. Ho Chi Minh City on the other hand, offers and rapidly-growing city that has a unique energy for all travelers and a diverse variety of cuisine.”

“This is just the beginning of the Michelin Guide's journey in Vietnam, and our inspectors have been more than pleased to have discovered many gastronomic spots in Hanoi and Ho Chi Minh City, and I am sure many more in the coming years."

Bia Saigon, a well-established local brand deeply rooted in Vietnamese culture proudly partners with the Michelin Guide

Bia Saigon, a well-established local brand deeply rooted in Vietnamese culture, is proudly partnering with the Michelin Guide as the primary sponsor and Official Partner of the Michelin Guide in Vietnam Hanoi and Ho Chi Minh City.

This partnership collaboration aims to celebrate, acknowledge, recognise and promote Vietnam's culinary excellence to both domestic local and international audiences.

For decades, Bia Saigon has enjoyed a strong bond with the Vietnamese people and their dining traditions. Reflecting the diverse landscapes of the country, Vietnamese cuisine possesses a captivating allure that captivates locals and international visitors.

With the official launch of the Michelin Guide in Vietnam, fine dining establishments in Hanoi and Ho Chi Minh City will receive greater recognition. This platform will also provide Vietnamese talents with an opportunity to showcase their skills on the international stage.

SABECO has adopted a sustainable development model to guide its long-term strategy and its quest to continue bringing pride to Vietnam, through an approach referred to as the company’s 4C commitment – consumption, conservation, country, and culture.

Bia Saigon Chill wins at Asia Beer Championship 2022 Asia Beer Championship 2022 gave awards to Bia Saigon, the leading brand of Saigon Beer-Alcohol-Beverage Corporation (SABECO), for its outstanding beers and its innovation to meet customer needs on October 28.

Michelin Guide bestows stellar accolades on Hanoi and Ho Chi Minh City Vietnam is celebrating the recognition of four exceptional restaurants with coveted Michelin stars. This momentous occasion marks the accolades bestowed on a total of 103 remarkable dining establishments, spanning across four esteemed award categories.