AEON plans shopping mall in Nam Dinh

Speaking at the singing ceremony, Hagino Tatsuya, senior director of Project Development and Construction at AEON Vietnam, said, "After careful research, AEON Vietnam found that the northern province of Nam Dinh lies in the southern centre of the Red River Delta with quick and wide connectivity to many localities in the region. The province has a rapid economic growth and a good potential population. Along with these favourable conditions, the company has also received support and cooperation from authorities at all levels and branches of Nam Dinh, which offers dedicated and thoughtful guidance in implementing regulations and procedures."

If the province greenlights the investment, AEON Vietnam commits to the implementation of the project in strict compliance with the laws to provide quality services to local people and promote Nam Dinh's goods in Vietnam and foreign markets through AEON's network of facilities and infrastructure. At the same time, the project is expected to create jobs for local people and promote the attraction of Nam Dinh to more Japanese investors.

Appreciating the scale, potential, and position of AEON Group in the international arena as well as in Vietnam, Pham Dinh Nghi, Chairman of Nam Dinh People's Committee, welcomed AEON Vietnam Co., Ltd. to conduct research and invest in the AEON Shopping Mall in the province.

Accordingly, Nam Dinh People's Committee encourages AEON Vietnam and its partners to explore the feasibility of developing the AEON Shopping Mall in Nam Dinh city. The provincial People's Committee will create favourable conditions for the investor to conduct research and surveys.

Nam Dinh People's Committee and relevant departments will support and guide AEON Vietnam and its partners to comply with necessary procedures during the research. The province will prepare technical infrastructure, social infrastructure, and appropriate legal frameworks for investor selection in accordance with legal regulations.

The local leader highlighted that the province has attracted $400 million in foreign direct investment since the beginning of 2023. Against the backdrop of synchronous investments in transport infrastructure and improved regional connectivity, the investment proposal of AEON Shopping Mall in Nam Dinh will create driving forces for the local trade and service sector, thereby improving the proportion of trade and service in Nam Dinh's economic structure.

Pham Dinh Nghi, Chairman of Nam Dinh People's Committee

The signing of the MoU between Nam Dinh and AEON Vietnam Co., Ltd. lays the initial foundation for the two parties to carry out further procedures for the investment project in the province, promoting the development of the retail market, creating jobs for local people, and contributing revenue to the provincial budget.

Nghi also committed that Nam Dinh province supports and creates favourable conditions for AEON Vietnam to research, survey, and prepare necessary procedures for AEON Shopping Mall in the locality in line with regulations.

Tracing its origins back to 1758, AEON Group has one of the longest histories as a retailer in Japan. AEON is now one of the largest retailing groups in the world, with over 179 member companies in Malaysia, Thailand, Hong Kong - China, Vietnam, Indonesia, Laos, Myanmar, Kazakhstan, Korea, the Philippines, India, and Cambodia.

AEON has been presented in Vietnam since 2009, at first under the format of a representative office, then setting up AEON Vietnam Co., Ltd. in 2011.

Identifying Vietnam as a second key market along with Japan, AEON Group has stepped up its investment in five areas, including shopping malls, general merchandise stores and supermarkets, speciality stores, e-commerce, as well as small and medium-sized supermarket chains. As of present, AEON has invested more than $1.18 billion, opening six trade centres in major provinces and cities in Vietnam. Under its plan, AEON will open 20 more shopping malls that combine entertainment and recreational services.

Connecting businesses to deliver goods to AEON supermarket chain "Vietnamese Business Products Exhibition Week" and the programme to connect businesses wishing to learn about bringing goods into the merchandise stores and AEON supermarkets will last from October 5 - 9 at AEON Tan Phu Celadon.

Top prospects shine through for retailers Positive long-term growth prospects have become the driving force for foreign retailers to accelerate expansion plans in Vietnam.

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