Vietnam’s top 50 brands hit $11,279 billion

Samir Dixit, managing director of Brand Finance Asia Pacific

Brand Finance, in association with local representative Mibrand Vietnam, a branding consulting firm today held the conference titled "Managing and Strengthening Brand Strength Index" and certified Vietnam’s Top 50 most valuable brands—confirming the development and brand strength of the domestic enterprises in 2017.

In particular, the total value of the Top 50 brands in Vietnam was recorded at $11,279 billion. There are many big brands on the list, showing that Vietnamese enterprises are gradually catching up with the global trend of investing in intangibles, typically brand value.

Vietnam's 10 most valuable brands in 2017

There are two billion-dollar brands. Viettel was valued at $2.57 billion and Vinamilk at $1.36 billion. These are followed by VNPT ($726 million), VinHomes ($604 million), Sabeco ($598 million), PetroVietnam ($456 million), Mobifone ($391 million), Vinaphone ($314 million), Vietnam Airlines ($310 million), and Thaco Truong Hai Auto ($298 million).

According to the report, the top 10 brands make up 68 per cent of the total brand value on the list.

Out of the top 50, Vinamilk managed to improve its brand the most in terms of absolute value, posting an increase of $352 million compared to 2016. Vietnam Airlines improved the most by brand strength, from rating A (55) in 2016 to AA (74).

Hoa Binh rose the fastest this year by jumping up 14 places, and VTEC has the highest brand value/enterprise value ratio of 56 per cent.

At the conference, Samir Dixit, managing director of Brand Finance Asia Pacific focused on the hot issues in the Vietnamese business community and managing and strengthening the Brand Strength Index.

He said: “Vietnamese corporates have always focused on promoting sales through marketing activities with little or no focus on branding. The brand is a key business asset that drives the price premium, competiveness, and significantly higher shareholder value. It is also the only appreciating asset that a company owns yet it is also the least invested into.”

“The value of the brand as an intangible asset, therefore, must be managed as part of a structured management agenda and not left to simple sales and promotional activities. These, in fact, destroy the value of the brand,” Dixit said.

Lai Tien Manh, director of Mibrand and country representative of Brand Finance in Vietnam

Talking about managing and strengthening brand strength, Lai Tien Manh, director of Mibrand and country representative of Brand Finance in Vietnam, said: “Brand Finance and Mibrand are developing a long-term programme aiming to effectively improve brand value for corporations in Vietnam. It starts with awareness of the importance of intangible assets, measurement of capabilities according to international standards, strategic communications planning for effective positioning, increasing competitiveness, and incorporating the brand value on the balance sheet. Today’s event is part of this strategic branding programme.”

At the conference, the managing director of Brand Finance Asia Pacific handed over certificates to the representatives of Vietnam’s Top 50 brands.

Samir Dixit handing over a certificate to Vietnam Airlines

Brand Finance Plc. is a world-leading independent brand valuation and business strategy consultancy firm, with a global footprint of over 20 offices worldwide. Annually, Brand Finance valuates more than 70,000 brands all over the world.

This is the second year Vietnam has been listed among the countries to be evaluated by Brand Finance. This is the only ranking qualified by ISO 10668 on evlaluation standards. The brand value estimated by Brand Finance is accepted in tax declaration, auditing, and M&A.