Netlink conference turns Vietnamese publishers towards Google
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The conference, held on September 7 and 9 in Hanoi and Ho Chi Minh City, was organised to provide news sites, publishers, and app makers with tips and solutions to earn money from advertising for global brands.
The conference gave an overview of digital advertiisng in Vietnam and the world in 2016 and information on how successful global publishers with high revenue earned money from advertising.
Then, participants discussed with Google’s senior specialists on using the company’s ad products and policies as well as the difficulties that Vietnamese news sites, publishers, and app makers encounter when working with Google.
Sophia Jiang, channel partner manager at Google’s SEA & AUNZ Partner Business Solutions, gave a presentation on mobile advertisement in the first half of 2016.
In order to increase its presence and expand business activities in Vietnam, Google announced Vietnamese IT company Netlink as its Google AdSense Certified Partner in December 2014, then as its Google Certified Publishing Partner in October 2015.
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