Ford Vietnam reports best-ever performance in May

June 17, 2014 | 13:20
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Ford Vietnam just announced its best-ever performance for the month of May with overall retail sales rising 51 per cent versus a year ago to 932 units.

Ford’s record May was driven by the best-ever sales month for the Transit and continued strength in demand for both the Ranger and Fiesta nameplates.

"We’re continuing to make significant progress on our One Ford plan as strong sales across our lineup reflect the widening consumer appeal of the Ford brand in Vietnam for our segment-leading vehicles,” said Jesus Metelo Arias, Ford Vietnam’s managing director.

The Ford Transit, Vietnam’s best-selling commercial van again, delivered May retail sales that soared 127 per cent to 316 units. Year-to-date sales of segment-leading Transit have jumped 134 per cent to 1,405 units.

“The versatility and dependability of the Transit continues to drive its popularity across a wide range of commercial customers and the many applications and requirements of their respective industries,” said Arias.

Ford also maintained its leadership in the pickup truck segment in May as the Ranger delivered retail sales that increased 130 per cent to 308 units. Year to date sales have jumped 164 per cent to 1,348 units, as strong demand continues to drive sales across the full Ranger lineup.

Ford announced pricing in May for the Ranger Wildtrak 3.2L, which will be available next month, giving customers even more choice for this class-defining pickup truck.

“Demand for the class-leading Ranger has been extraordinary. With the addition of the 3.2L Wildtrak variant next month, the Ranger we’ll be able to cater to the needs of a wider spectrum of truck customers across the market,” said Arias.

Available with Ford’s award-winning 1.0L three-cylinder EcoBoost engine, the stylish new Ford Fiesta delivered May retail sales that rose 16 per cent year-over-year to 123 units – its highest monthly total since September 2012.

Year-to-date sales of Fiesta sales have risen 37 per cent from the same period a year ago to 531 units.

The revolutionary 1.0L EcoBoost engine – which is small enough to fit into an airplane’s overhead bin - rivals the power and performance of a traditional 1.6L engine with 125 PS (92 kW) of power and 170 Nm of peak torque, while achieving fuel economy of 18.9 km/L and carbon dioxide emissions of just 121 g/km.

The Fiesta also features SYNC, Ford’s in-car connectivity system that gives drivers hands-free control of their entertainment system with voice commands, allowing them to keep their hands on the wheel and eyes on the road.

Additionally, the 1.0L Fiesta Sport+ and 1.5L Fiesta Sport and Titanium variants feature a segment-leading seven airbag configuration as part of the Fiesta’s unmatched safety package.

The popular Ford Everest family SUV continued to enjoy strong demand in May and achieved retail sales that increased 263 per cent year-over-year to 127 units. Year-to-date sales of Everest have now risen 42 per cent from a year earlier to 671 units.

Strong sales helped Ford to claim 7.7 per cent market share in May, up from 6.4 per cent in May last year. Its market share reached 8 per cent in the period from January through May, up from 7.1 per cent in the similar period last year.

By By Mai Thuy

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