Ford Vietnam delivers best-ever April performance

The exceptional month helped Ford capture 8.3 per cent market share, up 0.5 per cent from a year ago. The record April was driven by the highest-ever monthly sales from the Ranger and Transit nameplates – both of which continue to lead their respective segments in Vietnam – as well as continuing demand for the Fiesta and Everest nameplates.

“Exceptional customer response to our segment-leading Ford vehicles is helping drive these record monthly performances,” said Jesus Metelo Arias, managing director, Ford Vietnam.

The class-defining all-new Ranger remained the best-selling pickup truck in Vietnam in April, with sales soaring 258 per cent from a year ago to a monthly record 351 units. Demand for all variants has helped drive year-to-date sales of the Ranger up 176 per cent to 1,040 units.

“The Ranger’s unmatched versatility and capability continue to appeal to a wide range of customers’ work- and lifestyles across the country,” explained Arias. “Ranger also features a class-leading safety package, including six airbags on the high-series models.”

The Ford Transit remained Vietnam’s best-selling commercial van in April with retail sales jumping 133 per cent to its own monthly record of 297 units. Year-to-date sales of the Transit have increased 135 per cent to 1,089 units.

“The Transit delivers an unmatched combination of fuel economy, power and cargo capacity, and is helping meet strong demand for high-quality, reliable and affordable commercial vehicles in the market,” said Arias.  

The sporty Ford Fiesta saw April retail sales increase 29 per cent year-over-year to 106 units. Year-to-date sales have gained more than 35 per cent to 408 units.

The recently launched Fiesta 1.0L EcoBoost delivers the power and performance of a naturally-aspirated 1.6L petrol engine, while delivering class-leading fuel economy and emissions levels.

Featuring a striking new look, the new Fiesta is packed with smart technologies, including Ford’s award-winning SYNC in-car connectivity system, and a class-leading safety package that includes seven airbags on the high-series models.

“Our product-led transformation continues to build momentum as each new global Ford vehicle that we introduce helps further broaden the appeal of the Ford brand.”

The popular Ford Everest family SUV also contributed to the record April with retail sales of 127 units, helping drive its year-to-date sales up more than 24 per cent to 544 units.