Acronis to penetrate Vietnamese market

This information was shared by Acronis CEO Serguei Beloussov within the framework of the conference on ERP (Enterprise Resource Planning) revolution held in Ho Chi Minh City last week.

Acronis has provided reliable cloud backup for financial institutions, banks, multinational corporations, SMEs and individual customers. The company’s customer base includes some of the leading firms operating in Vietnam, such as Korean tech giants Samsung and LG

In the course of the enterprise, technical administrators or system experts will interact mainly with Acronis’ products. Meanwhile, individual customers are required to have a relatively good command of IT knowledge to use the products. Therefore, common clients only account for 20 per cent of the company’s customer portfolio.

When being asked about Acronis’ market penetration, Serguei Beloussov said that Kaspersky Lab, the Internet security company has developed a successful business strategy in Vietnam so his company will follow in its footsteps.

Under the plan, Acronis will cooperate with Nam Truong Son Co., Ltd, the sole distributor of Kaspersky software in the country.

He noted that his company would pay attention to all key customer segments, while Nam Truong Son will develop the approach and support for each customer group in Vietnam.

The representative of Nam Truong Son revealed that their main target customers for the distribution of Acronis products are SMEs and proficient Internet users.

Beloussov also stated, that, “backing up to the cloud requires a fast and stable internet connection, so our company intends to open more new data centres in Asia to increase speed besides main data centres based in the US and Europe.”

Based on the implications of this statement it can be speculated that Vietnam could be on his list of suitable locations, because the country is more comfortable than China in terms of internet content control.

Founded in 2002, Acronis has established itself as a global provider of leading backup, disaster recovery, and secure file sharing and file access solutions.