TH Group showcases products at CAEXPO 2024

The event is expected to attract more than 3,000 businesses operating in agriculture, processed foodstuffs, tourism, consumer goods, fine crafts, and wooden products.

TH Group is introducing a wide range of products, such as fresh milk, drinks, medicinal herbs, and fruit, which are all produced naturally in closed production chains, meeting international standards.

Deputy Prime Minister Ho Duc Phoc visits TH Group’s booth at CAEXPO 2024. Photo: Cong Tuyen

Notably, the booth has been visited by Vietnamese Deputy Prime Minister Ho Duc Phoc, who is leading a high-level delegation to CAEXPO 2024.

“CAEXPO 2024 is an opportunity for TH Group to continue promoting contact with distributors and partners in the Chinese market, contributing to bringing products with the pride of the Vietnamese national brand to international consumers,” said Hoang Thi Thanh Thuy, international business director of TH Group. “In recent years, TH has been promoting marketing activities to the Chinese market with many types of fresh milk and related products such as butter, cheese, and yogurt. This year, we are introducing new, innovative, and creative products, which reflect world consumption trends and regional specialities of Vietnam.”

These products have caught the attention of visitors, customers, and partners at the event. For example, TH True Herbal tea has been cultivated and harvested naturally in the central province of Nghe An’s Ky Son district. Meanwhile, TH True Tea Natural fruit drinks are selected from famous tea regions, combined with fruit such as peaches and lychees. Other products include the FVF dried fruit, and the TH True Oat Milk product line with tropical flavours such as coconut and chocolate.

“I can clearly feel the freshness of TH products. The taste is quite different from other products on the market. In particular, TH’s products all have moderate sweetness, very suitable for the trend of consuming healthy food and drinks among modern consumers,” said a representative of China’s Yupinfang Food Technology Co., Ltd.

The journey to conquer foreign markets, including China, was outlined early by TH Group, especially by its founder, labour heroine Thai Huong, who wants Vietnamese products to "take off" in the wider world. Since its inception, TH has had a strategy to develop international quality products to conquer customers around the world.

In October 2019, TH Milk Food JSC, a member of TH Group, was the first Vietnamese dairy enterprise to be granted a transaction code by the General Administration of Customs of China, which allows the company to officially export fresh milk products under the TH True Milk brand.

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