Vietnam: Tax duty to be obligatory for Google, Facebook soon
August 25, 2020 | 13:46
Google and Facebook will have to perform their tax duty and take responsibility for content verification of cross-border advertising services in Vietnam.
Flummoxed Facebook braces for an advertising revolution
July 08, 2020 | 08:00
A growing wave of global corporations pulling advertisements from Facebook has expanded to other digital advertising and traditional platforms as they aim to protect their labels in the midst of pandemic cost-cutting.
Bank accounts of local advertisers to be drained for Facebook and Google tax arrears 1
July 07, 2020 | 16:47
Dozens of thousands of local advertisers of Facebook and Google are on edge since the Law on Tax Administration has come into force on July 1.
Coc Coc enhances browsing experience with new ad filtering feature
July 04, 2020 | 21:52
Coc Coc has teamed up with the creator of AdBlockPlus to develop an ad filtering feature to maximise user protection from the nuisance of intrusive ads.
SMEs kick up big fuss for Facebook
July 04, 2020 | 12:07
Following the lead of heavyweight corporations, nearly eight million SMEs – Facebook’s main advertiser base – are considering pulling their advertisements.
Social media ad boycott blows $56 billion of Facebook market valuation
June 29, 2020 | 17:22
Facebook has lost $56 billion of its market value after news of a boycott by hundreds of global brands came to light.
Facebook and Google report downturns in advertising revenue due to COVID-19
May 06, 2020 | 20:02
The sudden increase in user numbers during COVID-19 did not benefit Facebook and Google as expected, and forecasts remain bleak for the second quarter.
Local platform’s work cut out to reinvent social networking
January 26, 2020 | 16:00
Vietnamese-made social networks are struggling to regain the Vietnamese advertising market from giants Facebook and YouTube. However, to this end, they must solve a myriad of issues, including finding a completely new take on social networking itself.
Press alliance may trump Facebook and Google
September 19, 2019 | 12:06
To help local press escape the grips of Facebook and Google in advertising, the MIC and Yeah1 organised a workshop on launching the Appnews Vietnam application.
Deducting online advertising expenses: a tough nut to crack
September 17, 2018 | 12:35
Businesses in Vietnam find it difficult to prove online advertising costs eligible for tax deductions.
Firms spend heavily on brand promotion
September 05, 2018 | 08:34
In the race for market share, most firms are resorting to use the media as a weapon for brand promotion and do not hesitate to spend large to pursue their goal.
VTV trying to recoup World Cup TV rights by hiking advertising prices
July 05, 2018 | 11:02
VTV is raising advertising prices to recoup the price of the World Cup TV rights. This might be the last world cup that viewers can watch for free.
Mobile advertising grows strongly in Southeast Asia
March 01, 2018 | 14:52
Mobile advertising saw strong growth across Southeast Asia in 2017, driven by the mobile-first habits of consumers in emerging markets.
Internet advertising pitfalls for orthodox branding
February 05, 2018 | 14:43
Internet and online advertising that offers little to no control over the use of the content have caused great distress to advertisers many a times in the past year.
Understand the new Ad Law
November 12, 2012 | 15:13
The Advertising Ordinance, initially implemented for ten years, has been judged inadequate amid the market economy’s rapid development.
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