Nespresso Boutique opens Saigon Center outlet with new coffee experience

October 14, 2021 | 17:34
Beyond coffee and moments of indulgence, Nespresso embraces sustainability in every step of the way. An inspiration for conscious living, the new Nespresso Boutique at Saigon Center provides customers unique experiences that marry the brand’s dedication to championing constant innovation and adherence to a circular economy.
Nespresso Boutique opens Saigon Center outlet with new coffee experience
Nespresso Boutique at Saigon Center offers visitors a whole new coffee experience

The new Nespresso Saigon Center Boutique is a true celebration of coffee and sustainability. Everything from the muted colour palette of rich coffee browns, crema-inspired golds, and floor tiles to lamps selected to echo those used in coffee farms, have been carefully designed to draw the connection to coffee and its origins. The new concept also demonstrates Nespresso’s commitment to sustainability with elements such as table-tops made from used coffee grounds, as well as shelves made using recycled aluminium and wood that has been 100 per cent sourced from reforestation programmes.

In addition, the boutique also offers a simplified and holistic shopping journey through carefully sequenced areas. The result is a fully immersive shopping experience to discover the Nespresso coffee world in a new, enhanced way. Beyond discovering their taste preferences from the full range of coffees, guests can experiment with coffee recipes and personalise their coffee experience through different Nespresso machines. From coffee with the perfect milk froth to unique coffee creations, guests will learn how to expertly elevate their usual coffee moments at home to one that is extraordinary.

At the heart of Nespresso lies its dedication to creating innovative solutions that ultimately protect and benefit society. Guests can positively impact the lives of many people by participating in Nespresso’s recycling programme, which entails dropping off used Nespresso coffee capsules at the Nespresso Boutiques at Saigon Center, Annam Gourmet Estella, and Phu My Hung. All Nespresso capsules are made with aluminium, which is infinitely recyclable. Once separated from the aluminium casings, the used coffee grounds are sent to farms to be used as compost fertilisers, while the aluminium is sent to our partnering smelter for upcycling into everyday objects.

Cedric Guillet, Nespresso business director of Vietnam said, “At Annam Group, we have always been looking at the most premium products that bring something special to the end consumer. We are delighted to be the official distributor of Nespresso since 2017 and with the opening of the first boutique in Ho Chi Minh City, to bring the full Nespresso experience in Vietnam.”

Nestlé Nespresso SA is the pioneer and reference for highest-quality portioned coffee. The company works with more than 122,000 farmers in 15 countries through its AAA Sustainable Quality Program to embed sustainability practices on farms and the surrounding landscapes. In Vietnam, Nespresso is exclusively distributed by Annam Fine Food Co., Ltd.

By Nespresso

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