Hong Kong kicks off Danang media onslaught

July 19, 2012 | 12:50

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Vietnam Airlines’ Hong Kong office and Hong Kong-based travel agency Hong Thai Travel Services Ltd have started a huge promotion campaign in the local media in a bid to lure more tourists to the coastal city of Danang.

Danang City’s Department of Culture, Sport and Tourism held talks with Ho Chi Minh City-based Qstar Tour Services Co., a unit of Hong Thai Travel, last week to finalise some last-minute details.

At the business session, local tour operators and hotels committed to offer preferential room rates and flexible booking times to arrange competitive package tours in a bid to lure more tourists from Hong Kong.

A group of Hong Kong’s media representatives are now preparing to make a familiarisation trip to Danang city to promote the destination and its services.

In order to woo more customers and increase their stay in Danang, some hotels are organising special programmes. For instance, Crown Plaza Hotel is launching water puppet shows and offering free tourism maps written in Chinese, while Furama Resort is cutting room rates and offering free meals.

Saigontimes

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