ST25 and building up a protected trademark
By Nguyen Tran Tuyen
May 14, 2021 | 14:00
ST25 rice - also known as Soc Trang fragrant rice, yielded from the ST25 rice variety - is the creative result of the hard researching process of agricultural engineer Ho Quang Cua and his team for the past 12 years.
Enhancing the competitiveness of special Vietnamese brands
By Van Nguyen
May 11, 2021 | 12:38
While global trade plays an increasingly important role in Vietnam’s socioeconomic development, the government’s Vietnam Value Programme has been contributing to establish and promote domestic brands within local and international markets.
Vietnam Value Forum 2021 officially kicked off
By Hai Van
April 22, 2021 | 10:31
Vietnam Value Forum 2021 was organised on April 19 with the topic “Vietnam Value – New Position, New Value”, as part of Vietnam Value Week 2021.
Vietnam asserting its brand identity on the global stage
By Van Nguyen
April 22, 2021 | 07:30
This week the Ministry of Industry and Trade in coordination with agencies, businesses, and other organisations will hold the National Brand Week Programme 2021 to celebrate efforts made by the government, the ministry, and the business community to enhance the position and image of Vietnamese brands through the Vietnam Value Programme.
A hard commitment to soft power
By Van Nguyen
March 03, 2021 | 00:19
In a year of unprecedented global challenges, Vietnam has been an advocate of cooperation and opening more to the world.
Vietnam Value Programme celebrates strengthening Vietnamese brands
By Hai Anh
December 31, 2020 | 11:27
Through the Vietnam Value Programme, most awardees have reached a lot of succeas, beefing up their brands in local and overseas markets.
Vietnam Value Award a testament to quality of An Cuong wood items
By Hai Anh
December 24, 2020 | 15:08
An Cuong has been entitled to the Vietnam Value Award 2020, reflecting its constant effort of improving quality of the products.
Vietcombank is honoured to get the Vietnam Value Awards for the seventh time
By Van Anh
December 24, 2020 | 10:17
Vietcombank is one of 17 businesses which have been constantly honoured at the Vietnam Value Programme for seven consecutive times from 2008.
Local quartz favourite VICOSTONE awarded at Vietnam Value Programme
By Hai Anh
December 24, 2020 | 10:16
VICOSTONE, a quartz-based product maker, continued to be honoured at the Vietnam Value Programme for the great interest of local interior lovers.
Secoin overcame COVID-19 to be a Vietnam Value Award
By Hai Anh
December 24, 2020 | 10:15
Successfully overcoming the difficulties of COVID-19 is the main reason behind Secoin receiving the Vietnam Value Award for the third consecutive time.
Vinamilk comes full circle with Vietnam Value Award
By Van Anh
December 23, 2020 | 11:24
With a strong drive to constantly improve the quality of its products, leading local dairy company Vinamilk has once again taken home the Vietnam Value Award.
Initiative’s success helped by quick response to pandemic
By Hai Van
December 22, 2020 | 17:56
The Vietnam Value Programme aims at further cementing high-quality standards through choosing national brands to represent the country’s progress
Flexibility necessary for airlines to prosper
By Van Nguyen
December 22, 2020 | 17:54
Among the 124 enterprises honoured throughout the Vietnam Value Programme this year, Vietnam Airlines is the only company offering air transport services. Despite the grinding health crisis and its economic implications, the national carrier succeeded in convincing the programme’s jury and met its strict criteria for quality, innovation, and creativity.
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