AkzoNobel uses power of colour to advocate wildlife conservation

July 01, 2019 | 18:29
The Wildlife Street Art Bus Tour project has just completed the journey through eight provinces to deliver a wildlife conservation message in the form of street art murals. This meaningful message was illustrated in colourful paints products from AkzoNobel Vietnam.
akzonobel uses power of colour to advocate wildlife conservation
The Wildlife Street Art Tour was assisted by AkzoNobel to spread the important message of wildlife conservation

Each year, 1,000 rhinos are hunted and killed for their horns, 33,000 elephants are killed for ivory, and 100,000 pangolins are slaughtered for their skin and meat. Aiming to raise awareness about how critical this situation is and how urgent it is to protect our wildlife, Wildlife Street Art Bus Tour was implemented. In this project, under AkzoNobel Cares, AkzoNobel Vietnam sponsored all paint products used for painting murals from its premium exterior brand Dulux Weathershield.

In one month, the bus tour reached its final destination, spreading the wildlife conservation message throughout the country from south to north. In AkzoNobel’s vibrant colours, these artworks make the message more approachable and help people to have better insight of the issue, forcing them to protect vulnerable animals from extinction.

akzonobel uses power of colour to advocate wildlife conservation

Taking part in the Wildlife Street Art Tour were artists from different fields, including film-maker Brice Godard and photographer Dang Vinh Quang, along with Trang Suby, Nguyen Hoang Hiep, An Chea, Lukas Harrer, Lee Kyui Young, and Jack Clayton who joined throughout the bus tour journey.

“Wildlife Street Art Bus Tour is a unique combination of advocating the protection of endangered animals through street art. This execution style helped deliver our media campaign in a more interactive and meaningful way. Being part of the bus tour is an opportunity for me to show that street artists like us are also passionate about our planet. Even though I have to spend an entire month away from my wife and our newborn baby girl, I am still very much looking forward to our upcoming journey,” said Trang Suby.

akzonobel uses power of colour to advocate wildlife conservation

“We believe colour can talk. That is why the company highly supports the way of using colour to express messages on sustainable development, which is in the heart of everything we do. This is our third sponsorship within the last month for painting projects aiming to raise awareness on the sustainability issue. Accompanying these projects, AkzoNobel commits to joining hands with the local community to help save our nature for our future, said Pamela Phua, general director of AkzoNobel Vietnam.

Wildlife Street Art Bus Tour is a testament to the dedication of AkzoNobel to maintain ecological balance. This sponsorship is implementing under AkzoNobel Cares, including Let’s Colour and Education Fund, as well as smaller local activities. Within this May, AkzoNobel also sponsored other painting projects in the Linh Truong sea embankment (Thanh Hoa) and Canh Duong’s murals (Quang Binh).

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