MWG sets $1 billion revenue target for 2015

December 25, 2014 | 10:38

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MobileWorld (HOSE: MWG) has set its sights on revenue of VND23.590 trillion ($1.1 billion) in 2015, up 50 per cent on-year.

The country’s leading retailer of mobile phones and electronics plans to reap VND2 billion ($93.5 million) from ecommerce alone. It also plans to open 120 new stores to raise its market share to 40 per cent.

In November, MWG reported revenue of VND1.620 trillion ($75.7 million) while its 11-month figure was VND14.063 trillion ($567.7 million), exceeding its annual target by 8 per cent.

MWG, Vietnam’s biggest mobile phone retailer by number of outlets, has two distribution chains: thegioididong.com and dienmay.com. The former chain is currently distributing digital mobile devices (mobile phones, tablets, laptops and accessories) throughout the 63 cities and provinces in Vietnam via a network of more than 320 stores. The first store was launched in 2004.

The latter, dienmay.com, specialises in the distribution of consumer electronics (televisions, karaoke machines, refrigerators, washing machines and rice cookers among others) and digital products (mobile phones, tablets, laptops and accessories). This distribution network has 13 stores, all of which are located in the south.

By By Khanh Oanh

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