Lazada’s e-commerce page now available in English

November 14, 2014 | 14:34
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Leading e-commerce player Lazada recently launched English-language version of its shopping platform in Vietnam, enhancing retail experience for expats.

The introduction of the new bilingual page reinforces Lazada’s ambitious approach towards winning customer trust in Vietnam and becoming a preferred port of call for “one-stop” shopping.

The English version has been available on both desktop and mobile version from November 12. English-speaking customers simply have to click on the small icon on the upper right corner of the screen while on the Lazada website to change the language into English.

Through this feature, expats living in Vietnam can enjoy an effortless shopping experience easily by clicking between the 300,000 product types in Lazada’s fabulous range.

“After nearly three years in Vietnam, we came to the conclusion that the 80,000 plus foreigners that live here still faced huge difficulties in transcending the language barrier for both online and offline retail. Therefore, it was a priority for us to offer a convenient and accessible platform for shopping to all consumers regardless of nationality,” said Alexandre Dardy, CEO of Lazada Vietnam.

Lazada has set its sights on becoming the leading one-stop online shopping portal in Southeast Asia, giving consumers access to the widest possible selection of international and local products.

To stimulate excitement during the year-end shopping season, Lazada is launching its Online Revolution sale from November 11until December 12 in six countries across Southeast Asia including Vietnam.

The event aims to be the biggest online shopping event of the year for Vietnamese consumers with 5,000 attractive deals, an 11 per cent discount on all electronics, a 50 per cent discount on the LZD fashion brand alongside thousands of vouchers and giveaways.

Lazada is the e-commerce service tailoring the shopping needs of customers with 300,000 products from more than 1,000 brands. It is the only international brand among the top 5 retail websites in Vietnam with more than 1.5 million accesses per day.

By By Mai Thuy

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