Guillermo Pantoja - General manager, Meliá Hanoi Hotel
Vietnam is quickly becoming a destination ready to meet the demand of luxury tourism by opening high-class resorts, able to compete with traditional destinations such as Thailand and Indonesia. Along with the increase in luxury hotels, Vietnam’s travel infrastructure is rapidly growing, allowing better and more convenient journeys.
Vietnam’s extensive and beautiful landscapes offer great capabilities to differentiate its tourism products. Luxury products continue to grow within different regions, and so do mass tourism attractions such as the Fansipan Cable Car and Bana Hills, capable of attracting thousands of tourists per day, in particular from neighbouring countries such as China and South Korea.
Vietnam has the opportunity to develop well-established tourist infrastructure to increase its visitors exponentially over the next few years. The country is opening and urbanising new local destinations which had not been yet developed over the past years, such as Quy Nhon, Ho Tram, Ba Vi, etc. Melia Hotel International has strongly followed this trend positioning our brand in these new destinations. Along with the aforementioned Melia Ho Tram in Ba Ria-Vung Tau Province, Melia Ba Vi located 1.5 hours from Hanoi is rapidly becoming a popular destination.
Antonio Montes - General manager SOL by Meliá Phu Quoc
Vietnam is now one of the top ten destinations in Asia, with one of the fastest-growing luxury segments. Luxury travellers want to be entertained and stimulated, rather than simply pampered, and Vietnam offers precisely what they are looking for. Vietnam also offers fantastic connectivity from north to south. For example, travellers can cross the whole country within three hours by plane.
In my opinion, due to the growth of the local market, midscale products will be the most demanded ones in 2020 but, on the other hand, luxury products will be the most wanted for international travellers due to an unbelievable growth of the luxury segment in all hot destinations across the country.
Phu Quoc also profits from the new visa regulation, with free entry visas for up to 30 days. On top of that, the island has one of the best coastlines in Southeast Asia. Recently, the government has created favourable conditions to speed up the implementation of key infrastructure projects and to overcome limitations and weaknesses in planning management, land, construction, compensation, and sight clearance – all of which is helping to encourage national and international investors to develop hospitality projects which are increasing the visibility of this young destination in the south of Vietnam.
Tran Duy Hung - Investor, Stelia Beach Resort, Viet Beach
Over past years, Vietnam’s tourism has grown miraculously both in quantity and quality. The 18 million international visitors to Vietnam in 2019 prove the success of the country’s efforts, including the bloom of high-class international travellers to the country. There is a large number of new 5- and 6-star hotels and resorts opening along the country. Vietnam has hosted various international conferences and is the perfect choice for wealthy people in the world to celebrate their dream weddings, book cave discoveries or cycling tours.
This year, I think eco-luxury and sea tourism will be on throne with the increasing investment from both local and international investors to such hot destinations as Danang, Khanh Hoa, Phu Quoc, and Quang Ninh. These destinations develop fast and sustainably. The pristine central coastal provinces have recently emerged as an attractive destination with great potentials for natural landscapes, good infrastructure, deep-water ports, airports, convenient transportation, and favourable regional connectivity.
Nick Bauer - General manager, Novotel Phu Quoc
Vietnam as a destination is certainly maturing with more hotels opening in the premium and luxury sectors which, in turn, boosts awareness and drives further growth from major source markets such as South Korea, Thailand, China, Japan, Australia, and the United States.
If we consider long-haul markets such as Europe, the country’s vibrancy presents a unique selling point – travellers can enjoy a diverse mix of history, discovery and relaxation without having to leave the country. That is an important consideration when travellers choose their holiday destination and I believe that tourists, particularly from Europe, will seek quality resorts to relax and rejuvenate during their travels. Many visitors from Asia will seek vibrant destinations and opportunities for shopping.
In addition, Phu Quoc certainly has a bright future and I believe there is huge potential for growth in the coming years. Our Novotel hotel is complemented by a growing portfolio of Accor properties catering to various segments of the market. The island has an international airport with improved infrastructure. The destination benefits from wonderful weather with a warmer climate than some other destinations in Vietnam. The beaches are superb and well appreciated by the diverse array of travellers.
Lee Pearce - General manager, Pullman Hanoi
Vietnam is well-known with domestic and international tourists as an attractive yet affordable destination with stunning beaches, unique cuisine, diverse landscapes, and a rich local culture. Recently, Vietnam has also attracted tourists with its unique architectural works. Tourism and transport in Vietnam are very convenient. This explains the remarkable growth compared to other countries in the region. This year will see an increase of startups and young entrepreneurs looking for investment potential in Vietnam.
This is a good opportunity for business hotels as Pullman Hanoi to reclaim its strength in providing MICE services. Moreover, tourism combined with healthcare is becoming a popular trend. Vietnam is famous for owning abundant and invaluable natural resources and traditional treatment therapies. A smart tourism product should optimise this sustainable trend. Last but not least, discovery tourism products such as yachts, casinos, golf courses, and, in the future, safari and ski services will also promise to receive remarkable changes.
For hotspots in 2020, Hanoi and Ho Chi Minh City are seeing the booming hospitality growth. Emerging travel destinations like Sapa, Halong, and Phu Quoc are, on the other hand, dramatically attracting huge investment. The potential from natural, cultural, and social resources combined with open and attractive investment policies are the entry tickets for big sharks.
Pham Van Hien - Founder, The Anam Resort Cam Ranh
As part of a huge tourism boom, insiders predict a total investment sum in Cam Ranh’s Long Beach alone of well over $1 billion over the next 10 years. Inevitably, this provides a huge opportunity to create jobs and the area is looking at an estimated 20,000+ new job openings over this period.
When in Vietnam’s luxury hospitality industry, you need to have a clear vision of what you want to achieve and address a gap in the market, turning it into a prime opportunity. I had a vision for The Anam to become a luxurious Vietnamese hospitably brand that exceeds international standards. However, rather than investing in a well-established, international hotel brand, I was driven by an ambition to build a unique resort in an emerging destination with its own style paying homage to Vietnam’s warm hospitality and fascinating local culture and history.
For the year 2020, I think the luxury tourism trend is ushering in a state of zen, launching restorative wellness spa packages tailored to single guest. This is how to really turn up the heat on an individual spa journey and to start a unique luxury experience.