Vietjet’s unique services prove a breath of fresh air for aviation sector

Vietjet’s playful company livery and relaxed cabin staff uniforms are a breath of fresh air
in Vietnam’s often conservative aviation industry

The airline has chosen its own development strategy since stepping into the highly challenging aviation transport business.

This fresh new approach is clearly shown through the cabin attendant crew wearing red polo shirts, tartan shorts, forage caps and red shoes. Its fleet of nearly 20 aircraft is also unique in that each plane carries a special livery that provide an eye-catching scene when they stand in airport parking area.

The decorations include Mickey Mouse, characters from Pixar movies, Pepsi’s brand, cabin staff blowing kisses to passengers, and the Vietnam tourism logo.

Since its launch, the airline has adopted several surprising ways of attracting passengers, often embracing marketing that can rarely be found in other local airlines.

For instance, on International Women’s Day on March 8, female passengers were offered roses and free make-up. On Valentine’s Day, Eros appeared on its aircraft with the message of bringing love to everyone.

Vietjet planes therefore provide more than just a basic flying experience for passengers.

Vietjet flights have seen a woman receive a wedding proposal. Another woman flew to Dalat for her wedding accompanied by in-flight piano music and ballet dancer before descending to Lien Khuong airport which was decorated with wild sunflowers to greet her.

Before Vietjet, almost no local airline would have dreamed of serving its passengers this way.

The airline has offered customers unprecedented promotions, with several hundred thousand passengers booking flights for the price of a cup of tea, while other passengers have received souvenirs, chocolate bars and high-valued gifts such as SH scooters or cars.

Through its diverse programmes, the airline has also contributed to shaping a modern consumer trend where customers are encouraged to book their holidays early, sourcing Vietjet low-cost tickets online and making use of their credit cards to pick up diverse advantages.

The firm is also willing to cope with challenges such as conservative ways of thinking in terms of doing business in aviation.

Vietjet has applied a variety of measures to entertain passengers, some of which proved controversial. Two years ago, when the airline celebrated the launch of its direct flights from Ho Chi Minh City to the south-central coastal city of Nha Trang, Vietjet was fined VND20 million ($960) when a three-minute in-flight bikini show to celebrate the event was reportedly not seeking approval of the relevant authorities.

Pursuing this youthful spirit, the firm recently decided to continue making its New Year calendar with the photos of bikini girls from the Venus model agency. Some photos from the recent calendar shoot were leaked on the internet and triggered negative remarks about the company.

However, more and more people have supported the company’s innovative approach.

For three years, Vietjet has been promoting the concept that ‘everyone can fly’, helping to reduce the distance between the rich and the poor when booking a seat on the company’s joyful flights.

In reality, eight million passengers have flown with Vietjet, with two million of them flying for the first time. Many millions are looking forward to experiencing the entertainment provided by the next Vietjet flight, a valued reward for a dynamic and youthful airline.