Unleashing Vietnam's digital potential: Citi eCommerce and Technology Conference 2023

The event brought together leaders from 52 prominent companies to explore, discuss and navigate the transformative era of digital commerce.

The conference featured industry representatives from various sectors including fast-moving consumer goods (FMCG), consumer, technology, logistics, and financial services, who engaged in discussions about the evolving digital landscape.

The primary objective of the conference was to provide a platform for businesses to exchange industry insights, share best practices, and discuss strategies to thrive in the rapidly evolving e-commerce ecosystem.

Attendees had the opportunity to gain valuable insights on how different industries were adapting to the e-commerce model and continuing to stay relevant in an increasingly competitive environment.

A key highlight from the event was a deep dive into the evolving payments landscape in Vietnam, presented by NAPAS, the country's premier payment intermediary.

The session aimed to address business bottlenecks, identify suitable digital options, and shed light on the payment environment in Vietnam, an important enabler of the success of digital commerce.

The conference participants eagerly engaged with the programme, which consisted of valuable insights, cutting-edge innovations, and transformational strategies for e-commerce and technology.

The event served as a platform to unveil growth solutions and explore the latest trends, as all the participants aim for success in Vietnam's dynamic market.

The speaker line-up featured top-tier e-commerce and digital leaders in Vietnam, representatives from leading companies across sectors, and payment intermediary companies from Vietnam and overseas who are at the forefront of digital transformation.

Speaking at the event, Ramachandran A.S., Citi Vietnam’s country officer, shared the latest developments around the world in the digital space and expressed Citi’s commitment to fostering innovation and growth in Vietnam's evolving digital landscape.

He emphasised that the conference demonstrated Citi's efforts to provide a forum for thought leadership and collaboration, enabling businesses to harness the full potential of digital commerce in Vietnam.

Aman Singh Chadha, Citi APAC sales head of eCommerce, Technology and Communications, Treasury and Trade Solutions shared insights on the booming e-commerce market during the conference.

He illustrated the latest trends in this dynamic industry and shared factors that contribute to the high potential for growth in Vietnam’s e-commerce market.

Additionally, he shed light on how Vietnam compares with other countries, and reinforced Citi’s commitment to innovation and excellence.

The eCommerce and Technology Conference 2023 was a great success, paving the way for Vietnam’s digital future and showcasing Citi Vietnam as a leader in innovation and technology in the new digital economy, both in Vietnam and around the world.

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