Smart move to keep brands safe
September 22, 2011 | 14:00
The Ministry of Natural Resources and Environment’s National Office of Intellectual Property tells VIR how important intellectual property registration abroad is for local firms when it comes to brand value protection.
Time to embrace branding
September 05, 2011 | 09:41
Until the lengthy time before move-in, what apartment buyers are relying on is an image. Yet most developers fail to develop a strong brand image for their project and themselves, writes Richard Moore.
Home brands a new trend in supermarkets
July 06, 2011 | 17:59
To fully tap distribution advantages and attract more consumers, many supermarkets are promoting development of their own brands.
Unilever Vietnam a success story
February 01, 2011 | 09:02
“Vietnam is a consumer market of huge potential in the same league as several other markets in Asia”
Prada latest label to target booming China market
January 23, 2011 | 15:56
Miuccia Prada has already won plaudits for her spring/summer 2011 collection -- simply-cut dresses and suits in a quirky mix of stripes and solids, with bold splashes of orange, violet and electric blue.
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