Time to embrace branding
September 05, 2011 | 09:41
Until the lengthy time before move-in, what apartment buyers are relying on is an image. Yet most developers fail to develop a strong brand image for their project and themselves, writes Richard Moore.
Home brands a new trend in supermarkets
July 06, 2011 | 17:59
To fully tap distribution advantages and attract more consumers, many supermarkets are promoting development of their own brands.
Unilever Vietnam a success story
February 01, 2011 | 09:02
“Vietnam is a consumer market of huge potential in the same league as several other markets in Asia”
Prada latest label to target booming China market
January 23, 2011 | 15:56
Miuccia Prada has already won plaudits for her spring/summer 2011 collection -- simply-cut dresses and suits in a quirky mix of stripes and solids, with bold splashes of orange, violet and electric blue.
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