Savills Vietnam and the World Wide Fund for Nature in Vietnam (WWF-Vietnam) today signed an MOU to enter into a partnership for the Earth Hour 2021 campaign.
Savills will support WWF-Vietnam in raising public awareness and calling for action at about 100 projects under the management of Savills in Hanoi and Ho Chi Minh City, as well as promoting campaign activities digitally through their media channels.
|Savills Vietnam and the WWF-Vietnam signed an MOU to enter into a partnership for the Earth Hour 2021 campaign |
Earth Hour is an annual global initiative organised by WWF to draw public attention to nature loss and the climate crisis with a symbolic action – turning off non-essential lights for one hour on the last Saturday of March. Since its launch in Sydney back in 2007 when the Sydney Opera House was dimmed for an hour, Earth Hour has been well-received worldwide and expanded to over 180 countries.
In Vietnam, Earth Hour was first organised in 2009 and has become the biggest environmental movement with all cities and provinces participating. Many popular landmarks and private buildings turn off their lights to support the event. For Earth Hour 2021, with consideration for the ongoing health concerns, WWF has developed a 30-Day Challenge which will be hosted digitally to raise public awareness and to encourage everyone to make simple yet impactful actions.
Recognising the potential to assist WWF in raising public awareness digitally for their Earth Hour Campaign, Savills Vietnam look forward to this partnership with WWF-Vietnam to extend their reach and boost engagement for the event.
|Savills provides unique opportunities to promote the Earth Hour 2021 campaign effectively through popular social media channels |
Accordingly, Savills will provide unique opportunities to promote the event effectively through popular social media channels with more than 45,000 followers and a diverse portfolio of around 100 managed properties, more than 300,000 residents, and a potential reach of over 1 million.
Some of Savills’ notable managed properties in Hanoi and Ho Chi Minh City include office buildings like Friendship Tower and Leadvisor Tower, popular commercial buildings such as Crescent Mall, residential buildings such as King Palace and Masteri Thao Dien, as well as its head offices. Specifically, Savills will fully utilise media capabilities, including existing social media channels, to share WWF’s content and graphics.
Savills is able to notify residents and tenants at managed projects through newsletters and the Property Cube app for residents, and display video content provided by WWF on its LED display screens located at each managed site.
The programme began on March 22 and is anticipated to end on April 30.
As an industry leader, Savills strives to adapt to the latest trends and industry practices. Recognising the rising importance of a greener economy and the drive towards net-zero carbon emissions, Savills adopted the Global Real Estate Sustainability Benchmark (GRESB) to make strategic improvements and follow the Minimum Energy Efficiency Standards (MEES) to stay aligned with and achieve high sustainability and environmental, social, and governance (ESG) credentials.
Tran Minh Ai, senior director, Property Management of Savills Vietnam shared that the exciting partnership with WWF-Vietnam displays the company's commitment to protect the living environment and to develop sustainably.
“Our hope is that the Earth Day 2021 campaign will be able to reach as many people as possible and stimulate positive change to be more environmentally friendly,” Ai said.
Commenting about the cooperation with Savills Vietnam as a communications partner, Van Ngoc Thinh, country director of WWF-Vietnam said that from growing the movement of Earth Hour to telling the world about it, WWF’s dedicated communications corporate partners have played a major role in making each Earth Hour campaign always bigger and better than the last.
“For Earth Hour 2021, there has never been a stronger sense of urgency for support and action in our community, especially among businesses. We are more than happy to have Savills come on board with us this year and proud of the difference we together are able to make at a scale that matters,” Thinh said.
WWF-Vietnam is one of the first international non-government organisations to operate in Vietnam. Since the 1980s, WWF began working on a national conservation strategy and since then has worked closely with the Vietnamese government and local partners on a diverse range of environmental issues, implementing numerous field activities across the country.